Delhi-based Datacultr, launches ODYSSEY

By Srikanth
4 Min Read
Delhi-based Datacultr, launches ODYSSEY 1

Latest, Delhi-based Datacultr, an IoT enablement platform informed the launch of its risk management solution, ODYSSEY focused at the Financing sector in the developing and improving world. With ODYSSEY, Banks, Consumer finance lending & Fintech companies could establish credit to underserving people, providently limiting their risk and NPLs.


Datacultr was founded in 2016 by Neel Juriasingani and Sujoy Ghosh (in above picture R-L), making it an IoT enablement platform, that aims at providing the IoT journey easy, faster and value-driven for enterprises. It also serves as a single-point-of-contact service provider for businesses that function in the reality of data-driven and connected economy. Where billions of people on earth do not have access to cheap credit, required either for working capital or various life events like births, weddings & deaths or to protect against natural and man-made disasters, Financial inclusion of these people is critical. Relatively, lending bit amounts to purchase a smartphone is one of the innovative ways that consumer lending and fintech companies have proven, to begin the organised credit system. Such loans take care of them to build a user’s profile and their credit score, calculating huge amounts to be disbursed on favourable scores. Yet, such loans come with their fair share of challenges, where, the challenge with financing smartphones becomes that the lender does not has any further power over the belongings. Hence, ODYSSEY allows them to form this device into viable collateral, by improving NBFCs with an access point to such lent out devices.

Mr. Neel Juriasingani, CEO & Co-founder, Datacultr, claims, “Financial Services providers are now beginning to innovate. Decade-old organizations are re-thinking their operations and rebuilding them from the ground up to have an edge over the competitors. ODYSSEY helps NBFCs and fintech companies in educating their users, about Loans, EMIs, Credit Scores, how to build a healthy credit score to get access to cheaper credit and also device access to take relevant actions in certain cases where the users are unwilling to repay. This is very helpful while extending loans to the new-to-credit population. We believe it would benefit this population in two ways that include, the average amount of loans should go up and more people will start getting such loans”
“Financial institutions, specifically in the business of financing smartphones, can remotely manage Smartphones given out on installments/Loan, by setting up a unique device experience & degradation module that can, if required, lock the device remotely, rendering the device useless till the EMI is repaid.  Financial Institutions that finance appliances and other consumer goods, can keep a track of these assets, and set up alerts for asset movements, that are unauthorized or suspect,” claimed Sujoy Ghosh, CTO & Co-founder, Datacultr.

The team of Datacultr comprises well-experienced members from the telecom and mobile OEM space with an absolute accord of consumers in the leading markets and strong expertise in tackling scalable platforms. Datacultr was also chosen by NASSCOM 10000Startups, under its Innotrek, 2018 program according to the most innovative tech start-ups in India. Datacultr follows to keep the market going, while growing its platform to involve tools and features that helped to keep its users at the head of the curve in the joined devices space.

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