Two Indian startups captured the spotlight in 2024. Dream11 and OYO managed well in dominating the media coverage. Newsmakers 2024 Report from the stable of Wizikey reveals that Dream11 topped the charts with 35,800 news stories equipped with a NewsScore of 76.41. OYO followed with a media reach of 33.9 billion and a NewsScore of 68.33.
The numbers are not just about statistics, but the numbers of course reflect the power of effective storytelling. Wizikey co-founder Aakriti Bhargava said that startups today are not just innovating but they are also mastering the art of communication. Companies like Ather Energy, PhysicsWallah and Zepto are some of the great examples of compelling narrative. The primary factor now is the way a story is being conveyed.
The success of Dream11 in the gaming industry was not just about having a great product. It was about making its presence felt everywhere. Similarly, the position of OYO as a leader in hospitality was strengthened by its ability to stay relevant in conversations about innovation.
The report simultaneously highlights some more startups that made their mark this year. BYJU’S ranked third showcasing its stronghold in education technology. Zerodha, Zepto, Meesho and Ather Energy followed from various industries.
The lesson here is clear for all the startups that the market is highly competitive and having a good product is only a part of the equation. Startups need to invest in building narratives that resonate with people.
Success stories of the two are examples of visibility. Their rise was not just limited to their product or services, but was about the way they conveyed their brand to the world. This is a fast-paced world and hence media visibility has become a necessity.
