Effective tools for converting site visitors into regular customers of your business

By Srikanth
17 Min Read
Effective tools for converting site visitors into regular customers of your business 1

When your site is well-optimized, has quality content, and clicks through the roof, you can make a lot of money. However, if you have a lot of traffic, but only a few visitors buy your product or service, you need to find a tool that can convert those visitors into regular customers of your business.

The process of converting visitors into buyers in the short or long term requires the selection of a key marketing strategy and thorough testing. You can borrow these tools for converting visitors to your site into regular customers from other people who have achieved success in this field, for example, actively using PearlDiver software, modern software for the effective implementation of various marketing solutions. In addition to this, other effective tactics may need to be developed.

Good traffic, a large number of customers

Have you ever met someone who said “I get a million views a month” and thought they had failed? Perhaps the next question should have been, “How many visitors bought your product or service?” It doesn’t matter if you are building a website or making money from it. Maybe you just need a place to post videos, articles, and photos just for fun. But if you want to make money, you need to learn how to convert visitors into customers. There are two types of conversions on your website. Expectations from customers. When someone visits your website and signs up for your mailing list, they become a lead, which still counts as a conversion.

When these potential customers follow you on social media, read your articles, and buy from you, they become your customers. Visitors who buy something from you are often considered quality traffic. Any other traffic that does not buy anything, but only browses, are not customers of your business, they are just visitors (permanent, not permanent). There are a few key techniques you can use to increase your conversion rate. However, if you find them boring and ineffective, you can also turn to the main tools for converting regular visitors to regular customers of your business, in particular, this is possible with the help of a tool such as website visitor identification software. Let’s take a look at some of these tools and see how they can help you increase your business profits.

Key tools to convert website visitors into customers

1. MailChimp

MailChimp is a powerful email automation tool that allows you to carefully plan your emails and gain insight into when and how to send them. This tool allows you to stay in touch with your target audience while they are on your website. There is a section where you can send marketing messages to different stakeholders based on the progress of your website, such as new users, empty cart users, and previous customers. This segmentation also allows you to target an audience instead of generalizing to all users. With this tool, you can attract all customers, even those who have not bought anything yet. The result is a lower bounce rate and increased conversions.

2. Moz

SEO and analytics headache? Let Moz do these tasks for you. This tool effectively manages your SEO efforts to improve your site’s performance and offers different plans. You can manage your Twitter account or optimize your content and decide what will work for your audience. Moz’s keyword database is one of the most accurate. There are also several free tools for keyword research, link building, checking local listings, site performance, and more. With excellent SEO tracking and a variety of tools, this service can make your marketing efforts as powerful as possible.

3. Button Optimizer

Landing pages take a lot of work, but without the right CTA button, the impact can be minimal. This is where Button Optimizer comes into play. Instead of boring your customers with the same old CTAs, Button Optimizer lets you customize CTAs in minutes. As a free CTA generator, there is no reason not to use this effective and powerful tool to optimize your marketing efforts. You can download the button in PNG or CSS format to use on your landing page.

4. Mention

It’s a powerful tool designed to closely monitor social media in real-time, allowing you to know which people are giving feedback on your brand, products, and services. Collected data may be used to support marketing efforts through CRM or other means. It’s also the best way to monitor your online reputation. Not only does Mention track your data online, but it also provides an efficient way to carefully plan future shipments through account caching. This helps keep customers interested until they buy something from you. You can get a demo version of Mention, try it out, and then decide if it’s right for you.

5. Usability Hub

The website can only guarantee refunds if the user interacts with the website properly. Bounce rates can be horrendous if the user interface and other features discourage visitors. Sometimes it’s easy to believe a website is working when it’s not. Usability Hub is a tool you can use to test navigation, calls to action, and more to make sure there are no hidden bugs. Other key tests that can be run on your website with Usability Hub include click tests, question tests, priority tests, and more. Usability Hub ensures that your website does not turn away any visitors.

6. BuzzSumo

BuzzSumo is a powerful tool built for painstaking content analysis that allows you to see the performance of specific keywords and topics on your most popular social media pages. The analysis you can do with BuzzSumo will help you identify keywords that are effective across all social media platforms. This tool is very useful for SEO and content marketing campaigns. Identifying key industry influencers can help you better understand social media marketing and create a better content strategy.

7. Five Second Test

Using the Five Second Test, you can find out how likely your website users are to convert. Just check the first impression, Five Second Test can scan a web page in just 7 seconds. You will then be asked a few questions to determine the appeal of your website. The Five Second Test allows you to test your design to make sure your user interface is easy to use and doesn’t scare away your visitors.

8. Hootsuite

With the help of Hootsuite, you can creatively manage all your social media accounts in one place. With Hootsuite, you can plan, manage, and report your social media content faster. With Hootsuite, you can schedule hundreds of messages to be sent to all your accounts at once. The statistics area is very comprehensive and contains informative data that will help you review all your plans to increase the return on your marketing financial investment.

9. Visual Website Optimizer

Visual Website Optimizer effectively allows you to check your website’s landing page or homepage and see which one is getting the most traffic. Visual Website Optimizer allows you to preview your website and check if everything looks attractive. Everything is visual, no programming knowledge is required. Free demo versions are available to see if Visual Website Optimizer is worth the money.

10. Tutorialize

Tutorialize is a dedicated tool for website owners, engineers, and administrators that makes it easy to create creative tutorials for new visitors to your site. The bottom line is that buyers can find what they’re looking for, which means low bounce rates. When your website sells complex technology tools or services, it’s important to use tutorials to educate new visitors.

11. Conversion Voodoo

Conversion Voodoo carefully tracks visitors’ first impressions, performs A/B testing, and adjusts landing pages for better results. Without performance-based billing in advance, your commissions could be higher as your business grew in progression.

12. Picreel

If you run an eCommerce store and are tired of customers leaving without making a purchase, Picreel can help. This CRO (Conversion Rate Optimization) software tracks the movements of visitors to your e-commerce store as they browse the pages and suggests offers that may interest them.

How to create a marketing strategy according to professional standards?

It is important to create a professional marketing strategy because many people face the problem of creating a marketing strategy independently or in a team and do not understand the principles of marketing strategies. A marketing strategy and a marketing plan are essentially the same things: key documents that define your business goals and how you will achieve them. These terms are interchangeable. The plan is a document, a strategic document, the final form and content of which is approved by marketers.

On the other hand, planning is a process. The process of creating and building a strategy. Furthermore, it must be cyclical and repeatable for all organizations and is a never-ending process. It is the process of planning or formulating a strategy that allows an organization to move forward, learn from mistakes, and draw conclusions. This will allow you to create an even more effective marketing strategy than the previous one.

What are the stages of working on a marketing strategy? Since strategy formulation is a process, this work can be divided into phases. Without a complete analysis of the initial situation, it is impossible to start planning. This step is also called a marketing audit. The conclusions made at the analysis stage naturally form the main assumptions of the strategy. In the planning phase, you answer two basic questions:

What do you want to achieve and how do you want to achieve it? In other words, this is where you define the goals of your marketing plan and determine the essence of your strategy and tactics. Implementation is the stage of implementation of the prepared operational plan of the strategy. Then everything we planned will happen.

Since the probability of execution in the ideal version is usually close to zero, we need the last step: validation. It depends on the strategy itself (is everything going according to plan?) and criteria related to goals (are we achieving what we want?) and market signals (is everything going according to plan?). The whole process consists of constant monitoring. The verification process allows you to quickly implement other marketing actions, if necessary.

What are the elements of your marketing strategy?

It is important to understand the process of marketing planning because it is important to be able to convert visitors to your website into regular customers. Next, we move on to the marketing plan itself, a document often called a marketing strategy.

From an organizational development perspective, creating a plan should not overshadow the planning process, but the documentation itself is the least valuable. However, this does not mean that such documents do not need to be prepared. It is created inside a business organization. Is it in line with our strategy? Will it help us achieve our strategic goals?

Audit as the basis of marketing strategy

A marketing audit includes all information collected at the initial stage. In short, a marketing audit includes an internal analysis of the organization, as well as the macro environment (trends) and the microenvironment (competitors, customers, suppliers, etc.).

In other words, it includes strengths and weaknesses, opportunities and threats. However, it is not the statement itself (such as a SWOT analysis diagram) that is important, but the conclusions and recommendations drawn from that statement. A professional and reliable test is very demanding. This is the next part of creating a detailed marketing strategy. But only such audits can become the basis of an effective marketing strategy.

Goals of marketing strategy

The first step in creating a strategy is to define key goals. The point is that the goals should be clear. It is necessary to make the target viable and to localize it in time. It is also important that the hierarchy of objectives remains consistent. In other words, the goals of your marketing plan should support your company’s overall business goals.

Similarly, the operational objectives defined in the tactical phase must support the planning objectives. The strategic requirement for the marketing plan is probably the most intellectually difficult part of the marketing plan. Here you lay the strategic foundations and answer the question of how you can achieve your marketing goals.

The catalog of tools for realizing marketing goals is really wide. They are useful because they provide structure and clear form to the strategy. The second way is to directly and descriptively express the main idea of the strategy. It should be a very short and meaningful text. However, it is important not to leave any doubts about which direction you choose.

You’ll have to put in a lot of effort to make sure your overall marketing mix aligns with your strategic assumptions. Implementation of the marketing strategy is part of the marketing plan — the work of a good project manager. It’s the perfect place for all your plans, diagrams, budgets, and resource requests. In other words, the strategy here should contain operational instructions necessary for the implementation of the plan.

This includes risk analysis and mitigation plan, analysis of legal aspects related to the implementation of the plan, internal communication plan, engagement of key stakeholders, etc.

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