Elon Musk wants to share profit with Content creators

By Srikanth
4 Min Read

Twitter is planning to initiate sharing an undisclosed amount of its ad revenue with content creators. This will be taken place when ads appear in their replies. This release has been made by the CEO of Twitter, Elon Musk.


Musk has also mentioned that the accounts that are currently subscribed to Twitter Blue will be eligible to earn revenue from their reply section ads. This will cost about $8 a month to monetize content. In the real-time stage, there is no official statement from Twitter. Twitter has not yet given any official announcement about the utilization of crypto in its payment or monetization plans.

Musk did not reveal about the specific details on the ad revenue split between Twitter and its creators. He made a point to criticize, the “legacy verification” system at Twitter.

These days, Twitter is planning to share ad revenue with creators for ads that appear in their reply threads.

Before the takeover of Musk, there are various professionals that are inclusive of celebrities, journalists, government officials, businesses, and other public figures that were eligible for Twitter’s coveted blue check mark. In case they applied with supporting documentation that is helpful for facilitating their eligibility.

Twitter’s legacy Blue Verified is unfortunately corrupted.

Musk’s latest ad revenue announcement immediately raises various questions and concerns from its users. Among the all, there are some of the users who asked for relevant details so they could weigh the cost-benefit analysis by paying $8 a month to make a closed certain amount of money in return.

On an average for the creator, the cost of buying ads on Twitter is extremely opaque. Generally, the advertising costs per post are priced “in an auction model.”

Twitter’s Ads Help Center reads that the targeting, creative, and bid you select in your campaign setup will be helpful in determining how much each billable action costs as a whole.

Since Musk joined Twitter in late October, the social media site has reduced to about 50% of its top advertisers, which had previously spent $2 billion in ads in the past two years. And last month, The Information reported that Twitter’s advertising business is hiding the reflection signs of improvement, with the largest ad-buying company reducing its Twitter ad spending by 40-50%.

Twitter’s ad revenue is an essential part for all kinds of business organizations, with an Axios graphic. They observed that ads are generating 90% of Twitter’s revenue.

Besides Musk’s ongoing efforts to revitalize Twitter’s ads business and share an unknown fraction of creators, the company appears to be supporting its payments products. The Financial Times has created a report about the fact that Musk has asked engineers to build out its payments systems in fiat.

In the current scenario, there is an unavailability of evidence that Twitter will be adding crypto payments to its Twitter “Coins” plans, the price of Dogecoin, Musk’s preferred cryptocurrency, pumped earlier this week following the news.

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