From slow dial-up connections to one-tap mobile shopping, one of the most noteworthy developments of the cyber era is the roaring transformation of the e-commerce sector. This growth saw a rise in 2023, when global e-commerce sales peaked at $5.7 trillion [source: Statista], with a projected annual growth rate of 8.5% [source: Mordor Intelligence].
However, the flip side is that such a massive expansion brings intense competition as businesses try to distinguish themselves in a saturated online market, emphasizing the need for unique and catchy content. Finding the path to a prompt and cost-effective launch of products in marketplaces with a minimum 80% fill rate and achieving 100% marketplace acceptance presents a crucial challenge. The guidelines laid out by marketplaces appear endless because of the intricate category classification system. But this is not the end, an even bigger challenge comes next.
To increase the rate of sales conversion, one must painstakingly understand category nuances, marketplace guidelines, competitor analysis, /industry trends, and customer pain points to create product Catalog Images, Lifestyle Imagery videos, reels, infographics, and A+ content (Enhanced Content)… This is where AI stands as a pivotal growth enabler. AI is widely hailed as a very promising magic because of its undeniable ability to make our endeavors easier. But AI can’t perform all the magic alone unless a creative mind channels it to the right place in the right way. A proficient creative team works as the catalyst that orchestrates the transformative process toward strategic fruition.
Generative AI emerged at a crucial time as a game-changer, equipped to metamorphose the content creation process for e-commerce businesses. Previously, imagery was constrained to backgrounds, props, or real-world locations, demanding significant time and cost investments. However, AI now brings these environments directly to our digital screens. By adeptly navigating brand and category guidelines, understanding communication objectives, and discerning consumer personas, the creation of immersive imagery and environments, seamlessly integrating real products, becomes achievable. The technology also facilitates content management and aids in systematic operation.
AI holds limitless capacity as a tool, as it serves to completely transform the landscape of content creation, management, and distribution. Most of the services are built keeping in mind the way AI can tap into the untapped potential of a business. AI helps to jettison the gaps in the old systems and rectify the shortcomings by covering all crucial aspects of business operations.
To mention a few, AI equips businesses globally to have seamless marketplace integration with minimal effort, thereby streamlining the process and removing unnecessary complications. Using AI, brands can effortlessly create, manage, and distribute content on a single platform. Apart from content management, AI also aids in the generation of various categories of content required for marketplace listings, including catalog images, videos, post-production enhancements, and the creation of listing sheets for multiple channels.
The product assets management and discoverability can also be improved through its applications. Additionally, opting for AI automation like NLP (Natural Language Processing) instead of manual input, can bring remarkable acceleration of time-to-market. Similarly, choosing LLM (Large Language Models) can ensure content uniformity and delivery to diverse business needs. An ideal approach, therefore, should involve combining both NLP, LLM and Computer Vision technologies to streamline the process of launching products on online marketplaces.
