Empowering Businesses in Marketing and KYCC In Digital Age – Two99

By Srikanth
5 Min Read
Empowering Businesses in Marketing and KYCC In Digital Age - Two99 1

Can you share with our Techiexpert readers the Inspiration behind starting Two99?

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We started Two99 because we wanted to be different. the way digital marketing was working. It felt generic and impersonal. So, we started Two99 with a mission to make marketing that truly connects with people. We focus on four key areas to make your brand shine:

  • Creating amazing user experiences: We want people to love interacting with your brand online.
  • Building contributing communities: Happy customers tell their friends, and we’ll help you create those connections.
  • Using the best channels to reach your audience: Paid advertising can be a powerful tool, and we’ll use it strategically to get you the best results.
  • Data that tells the story: We don’t just guess what works. We use data to track your progress and keep improving your campaigns.

What sets us apart is that we go beyond just understanding your customers. We get to know their preferences and buying habits too! By understanding the bigger picture, we can craft even more targeted marketing that gets results.

For example, we’ve helped fashion brands achieve a 25% growth in online sales and consumer goods companies see a 100% jump in revenue within just six months. We do this by understanding what makes their customers tick and creating campaigns that resonate.

How has Two99 utilised its expertise in marketing and KYCC to assist businesses?

Imagine knowing your customers better than they know themselves! That’s the power of understanding your customers’ customers, and it’s what fuels our success at Two99. By using this deep knowledge, we can tailor your marketing campaigns to be laser-focused and impactful.

We combine this knowledge with cutting-edge market research and powerful analytics to create campaigns that resonate with your target audience. The result? More people engaging with your brand, and ultimately, a bigger bottom line for you.

Can you share some success stories of brands that have benefited from Two99 services?

We don’t just talk a big game at Two99. We get results. Here are a couple of our success stories:

  • A fashion brand struggling with low sales: We dug in and figured out what was turning people away. With some targeted campaigns and smarter use of paid advertising, we boosted their sales by 25% on marketplaces!
  • A consumer goods company with high return rates: We optimised their product listings and improved customer communication, leading to a significant reduction in

returns and a happier customer base and their products becoming “Amazon’s Top Choice”.

These are just a few examples of how Two99 helps businesses overcome challenges and achieve real growth.

What strategies does Two99 employ to stay innovative in digital marketing?

The digital world is exciting, but it’s also constantly changing. Here at Two99, we know how important it is to stay ahead of the curve. That’s why we continuously invest in

  • research
  • development,
  • experimenting with new tools and technologies.

We also have a team of experts who are skilled in executing cutting-edge marketing techniques.

This focus on innovation allows us to develop strategies that are not only effective but also future-proof. For instance, our innovative approach has helped various brands in different sectors achieve significant increases in customer engagement.

Two99 has operations in multiple countries including the USA, UK, Ireland, Middle East, and SEA. So, how does the company adapt its services to suit different markets and diverse cultures?

The world is a big place, and we get that! At Two99, we don’t believe in a one-size-fits-all approach to marketing. We take the time to understand the unique cultures and preferences of each market we work in.

Our team is a global mix of talented marketers, so we bring a wealth of diverse perspectives to the table. This allows us to create campaigns that are not only effective but also respectful of local customs. We’ve helped clients in the fashion industry various regions achieve a 125% sales growth and enhanced customer engagement through our culturally-sensitive marketing strategies.

What are some key challenges that startups or businesses face in the digital age?

Startups and businesses face several challenges in the digital age, including managing data privacy and security, staying relevant amidst rapid technological changes, and effectively reaching their target audience. According to a recent study, about 60% of small businesses struggle with effectively targeting their customers. Additionally, handling high return rates and ensuring customer satisfaction are significant pain points. For instance, the average e-commerce return rate is around 20-30%, which can severely impact profitability.

At Two99, we address these challenges by providing expert guidance, leveraging advanced analytics, and creating engaging, targeted campaigns. Our work with various brands has involved reducing return rates by optimising product listings and improving customer communication, resulting in higher customer satisfaction and repeat rates.

Can you elaborate the role of technology and data analytics in your approach to digital marketing?

Data is king in the digital marketing world, and at Two99, we know how to use it to your advantage. We use powerful analytics tools to gather and analyse mountains of data, giving us insights into what makes your customers tick.

This goldmine of information allows us to make smart decisions about your marketing strategy and optimise your campaigns for maximum impact. We also provide custom analytics solutions that track key metrics and show you exactly how your campaigns are performing. With this data at your fingertips, you can make adjustments on the fly and ensure your marketing efforts are always on target.

For instance, we helped a client improve their return on ad spend (ROAS) from 7 to a stellar

28. This means they got nearly 4x more value out of their advertising dollars!

How does Two99 ensure transparency and trustworthiness in its relationships with clients?

Trust is essential in any relationship, and that’s especially true when it comes to marketing. At Two99, we believe in complete transparency with our clients. We keep you in the loop every step of the way, providing regular updates on how your campaigns are performing.

Our data-driven approach means all our decisions are backed by clear evidence, so you can understand the reasoning behind our strategies. We also prioritise ethical practices and data privacy, ensuring your information is always secure. By building strong, transparent relationships, we earn your trust and become a true partner in your success.

What advice would you give to startups looking to succeed in the digital marketing industry?

So you’re a startup ready to take the digital marketing world by storm? Here are my top tips for success:

  • Be Agile and Adaptable: The digital landscape is constantly changing, so be prepared to pivot and adjust your strategies as needed.
  • Know Your Audience Inside Out: Understanding your ideal customer is key to crafting marketing messages that resonate.
  • Embrace Data: Data is your friend! Use it to track your progress and make data-driven decisions.
  • Build Your Online Presence: Make sure your website and social media channels are top-notch.
  • Content is King: Create high-quality, engaging content that your audience will love.
  • Be Transparent and Trustworthy: Building trust with your audience is essential for long-term success.

Envision Two99 in the next few years? What is your goals for the future growth and expansion?

Looking ahead, we at Two99 have big plans! We want to expand our reach globally and become the undisputed leader in digital marketing. Here’s how we’ll achieve that:

  • Scaling Up: We’ll be growing our operations in key markets, offering even more services to our clients.
  • Investing in Innovation: We’ll stay on the cutting edge by embracing new technologies and refining our data-driven approach.
  • Client Success First: Our ultimate goal is to help even more businesses achieve their goals through innovative and customized marketing solutions.
  • Building a Dream Team: We’ll continue to invest in our team’s skills and knowledge to ensure we remain the best in the business.

By focusing on innovation, excellence, and putting our clients first, we’re confident that Two99 will continue to thrive and be a leader in the digital marketing world for years to come.

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