Everything brands need to know about TikTok in 2020

By Sony T
6 Min Read

TikTok has crashed into social media since 2018, and a lot happened over it. People in cities like Washington hired an app expert for TikTok whereas Buzzfeed recruited teens for covering election into it. Celebrities like Justin Bieber got his ‘yummy’ song trending into it, whereas we could see lots of well-known celebrities opening account into it. The platform is also providing shoppable components as well as the source for advertising brands.


Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the many companies that have already been lured by TikTok’s warp speed success. So now it’s time for your company to know about it and seek advantages out of it.

Being an influencer and creating fantastic content has not been an easy task and requires lots of time and efforts with creativity, especially when the competition is so high. If you wish to increase your followers and likes in TikTok, then do visit https://mytiktokfollowers.com/

A brief history of TikTok

Let’s first know more about what TikTok is. TikTok is known for its short mobile videos with bite-size versions of Youtube ranging between 60 seconds. Creators get options to choose from a variety of filters, effects and music library. The tracks consist of high meme potential which has made the app into hitmakers. Lil Nas X’s country tap jam Old Town Road is the best example of this. While lassoing some near 67 million plays on TikTok, the single trotted to #1 on the Billboard Hot 100, where it stayed for a record-setting 17 weeks.

ByteDance launched TikTok, which was initially known as Douyin in China. It was amongst the most vulnerable startup and made its overseas debut in 2018 when it officially got merged with Musical.ly. The journey of TikTok has been full of controversies and recently was banned by lawmakers in India due to cultural degradation and explicit content. In the United States, the Federal Trade Commission levied $5.7 million fine for violating children’s privacy law and security concerns which led to a review of the app. 

What can you do on TikTok?

TikTok gives you the platform to watch and create videos with the features of stop, start, timers and other tools. Live streaming is also a new feature added into it with many others such as split-screen, green screen, stickers, emoji and much more. The trending one is zoom face effect, and one can add or create remix via playlist, videos and more. If the viewers like your videos they can like, give hearts, comments and share your content.

The discover feed consist of hashtags where users can search for keywords, sound effects or username and can also scan the unique TikTok code. The TikTok profile shows about follows and follower and also give blue checkmarks to official accounts. Creators can do lip-syncing, dancing, comedy, sketches, create their variations on moves and a lot more fun. Getting the desired reach on TikTok is quite easy but still if you are looking for rapid success, then click to view the safest TikTok bot this year.

The duets have also been famous while collaborating with another person video. One can also create reaction videos by sharing their opinion on other content. Users can disable Duets and Reacts when they share videos. Users can also share content on other social media like Twitter, Pinterest, Snapchat, and Instagram. 

How TikTok works for brands?

Many big companies like Universal pictures, NFL and others have been running campaigns on TikTok by creating hashtags challenges and let users generate content upon it. The hashtags appear in the Trending section of the Discover tab. When a user clicks on it, they’re brought to a Challenge Page that includes a brief description. Brands can pay extra to secure the upper banner position.

Sources tell The Verge that this can cost hundreds of thousands of dollars. You need to collaborate with the right content creator for promotions. Brands can create their channel with paid partnership support. Typically, TikTok will work with a brand’s media agency, creating all-inclusive packages that blend paid and influencer advertising. Influencers on TikTok are nascent and often cheaper per post than other social platforms. The benefit of working with influencers on TikTok is that they deeply understand what resonates with younger audiences. Users can also get a discount and offers by watching the content in TikTok.


Like any other social media, it also has millions of network with influencers and memers who can multiply views, likes and comments. In today’s scenario, there are more than 35 popular TikTok stars who count their followers in the tens of millions—most of whom are not mainstream celebrities. The success behind TikTok is an algorithm which comprises of Artificial Intelligence and makes a personal recommendation to viewers. Users get the option to follow their favourite creators. TikTok makes content discovery central to its experience—which is what allows videos to blow up so fast.

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By Sony T
Sony is a passionate bloggers writes on Futuristic technologies ...