Ex-Apple Head launches Sofyx to encourage the General Trade

By Sony T
3 Min Read

Sanjay Kaul, previous Country Manager of Apple India, today declared the dispatch of an energizing startup, Sofyx that is a social business platform for general merchants managing smart-phones. Moreover, Kaul is currently devoting himself to making innovation available and moderate for little retailers.


Ex-Apple Head launches Sofyx to encourage the General Trade 1

Apple’s EX-India Country Manager, Kaul, launched Startup ‘Sofyx’ to Strengthen the General Trade (GT) in India to aid the accomplishment of the vision. Also, Kaul is upheld by his Co-organizer Mukesh Kachroo, previous Chief Technology Officer of Gain Capital Group, USA, finishing a 16-year-long placement with the organization.

During his days at BlackBerry and Apple, Kaul watched and recognized different complexities in the chaotic retail that comprised of 93% of the absolute retail business in India. Despite the fact that a noteworthy supporter of the nation’s economy, the disorderly General Trade segment in India has been detached from the advanced biological system.

With the smartphone industry that is developing at a twofold digit rate, Sofyx crosses over any barrier and unites the portable affiliate network with different partners like telecom administrators, gadget makers, wholesalers, and different sellers on a solitary stage.

Furthermore, for orderly functioning, in 2018, 140M cell phones were sold in India with simply over the share of those selling from general exchange retailers.

The stage empowers business management, commitment, constant input, and networking among the partners. Moreover, it helps drive business exchanges between different accomplices. Sofyx additionally, streamlines and digitizes in-store activities, purchasing, just as client connections.

One of the key objectives for the organization is to improve client maintenance and drive footfall to these little retailers. With this goal, the organization is propelling its administrations with top smartphone selling shops in Delhi NCR. These shops add to over Rs. 2000 crore in cell phone income every year.

Sofyx is supported by a group of prepared experts that acquire a profound experience portability business, fintech, CRM, and deals or showcasing. The group comprehends and acknowledges the issues looked by general exchange India and uses such, to fabricate a tweaked item that understands a portion of the more intense and unaddressed issues.

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By Sony T
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