One of the largest and the most popular social media channel Facebook is now working on using the Artificial Intelligence and Machine Learning to block around with the million abusive accounts a day in the build-up to the general election of India.
“Facebook and our family of apps continue our efforts to help make sure the elections are fair and free from interference, both foreign and domestic,” Ajit Mohan, Facebook India’s managing director, and vice president revealed in a blog post.
The company also revealed that it also has plans to launch some of the new regional operations centers in the Dublin and Singapore that will also focus on the elections part. These teams will be going to have the operation specialists, data scientist and engineers, who all are working closely with the social media channel at its headquarter in California, US along with some of the experts in Delhi NCR.
“Tools such as artificial intelligence and machine learning help the company, at a large scale, identify abusively or violating content, quickly locate it across the platform and remove it in bulk, dramatically reducing its ability to spread,” said the Facebook executive.
Facebook had come under fire last year when it had shared the data with the political firm Cambridge Analytica. It has also been attempting to rebuild its picture in the wake of that controversy.
Facebook has also recently joined the other social media campaigns in the voluntary code of ethics for the Indian general election, which will be going to begin from the 11th of April, with the Election Commission of India.
Facebook had earlier also revealed some of the transparency tools for the political ads, which gives a clearer picture of who is placing the ads as they see.