Udit Agarwal
Let us imagine walking into a store where a robot greets you by name, let us know that your online order is ready, and then even suggest that other products you might want pick up.
Facial recognition is making that possible as the technology gains traction in a range of consumer products, retail, automobiles, and hotel services. Apart from this, in addition to its longstanding but controversial use in law enforcement and security.
At the 2019 Consumer Electronics Show in Las Vegas this week, exhibitors pointed to how the facial recognition may be used to “personalize” experiences and enhance personal security.
While on the other hand, facial recognition has been on the smartphones for some time, some newer uses include in care and entry systems for the offices, and homes, along with the retail applications.
Softbank Robotics Chief Strategy Office Steve Carlin, who showed CES attendees how the company Pepper robot could offer the retail customers personalized attention, said the technology could also be used in hotels where there also an automated system could also help to deliver a customized experience to a regular sort of clients.
“They should be able to say ‘Welcome back, you don’t need to stand in line, we’ve already checked you in, and we’ve sent the key to your phone,'” Carlin said.
Some of the carmakers at the CES were showing how the facial recognition could help you to improve and personalize the travel experience with the entertainment, music, and some other preferences.
Abe Chen of the Chinese based auto startups Byton said that its vehicle, set to launch later this year, would also be able to make useful recommendations which are based on the facial recognition.
“It knows who is in the car, how long you’ve been on the road and what you like to eat so that it could make a restaurant recommendation,” Chen told a CES presentation.
