Fashion Startup The Pant Project Raises $4.25M in Series A Financing

By Sunil Sonkar
2 Min Read
Fashion Startup The Pant Project Raises $4.25M in Series A Financing

Fashion startup The Pant Project has successfully secured $4.25 million in recent Series A funding round. The company was founded by Dhruv and Udit Toshniwal from the Banswara Syntex family. It mainly focuses on revolutionizing bottom-wear fashion in India.

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Dhruv is armed with a finance degree from Wharton and he handles operations in the company. Udit is a graduate of The School of the Art Institute of Chicago and looks after the creative part.

The Pant Project follows a direct-to-consumer model and offers a wide range of pants tailored to Indian body types. Its product type includes formal trousers and casual chinos. Its collection spans more than 250 styles such as specialized fabrics, luxury linens and power stretch knits. The diverse range reflects its mission to simplify wardrobes and simultaneously enhance comfort across all occasions.

The new capital will help The Pant Project to enhance operations including team expansion, technological capabilities enhancement and brand visibility boost pan India. It has plans to open up to 30 new stores in major cities over the period of next few years.

The Pant Project is also targeting a revenue milestone of Rs 100 crore in another 18 to 24 months. The goal is backed by their deep market insight as well as a robust understanding of the apparel supply chain. It is believed the company will be able to deliver superior quality tailored apparel to the Indian consumer through their strategic planning.

Meanwhile, it is witnessed that investors like Sorin Investments have shown confidence in the potential of the company as it has customer-centric innovation in the D2C fashion landscape.

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