Fintech startup Ansa has something unique to share. It recently secured a funding of $14 million and it was led by women investors. The Series A funding was led by Renegade Partners. Other investors who emerged as supporters were Bain Capital Ventures, BoxGroup, Wischoff Ventures and new investor B37 Ventures.
The startup was founded in 2022 by Sophia Goldberg and JT Cho. It helps merchants in creating custom virtual wallets to manage payments. Their USP is to reduce credit card fees for small transactions.
Sophia Goldberg is the CEO and she described the platform as a “wallet-as-a-service” that allows businesses to launch personalized payment solutions. Ansa targets markets like coffee shops, quick-service restaurants and online marketplaces. It aims to enhance customer loyalty and revenue streams for the businesses.
As said initially, female investors are the main contributors and 95.6% of the Series A investment came from them. The support highlights a trend towards increased female involvement in the fintech investment segment.
Ansa has plans to utilize the fresh funding in product development and engineering. Even though the exact figure of its growth is not yet known, Goldberg said that the startup doubled its customer base in the first quarter of 2024 compared to the entire 2023.
The approach of Ansa facilitates smoother transactions for merchants and simultaneously helps them to avoid high credit card fees. Its main focus is mainly on smaller transactions.
Ansa has partnered with major payment service providers including Square, Stripe and Braintree to enable businesses to deliver a user experience as well as enhance customer satisfaction and operational efficiency too.
