In the world of travel, it’s all about convenience. People want their vacations to be as effortless as possible, and that means having access to technology that can make everything from booking a flight to checking into their hotel room easier.
In the United States, hotel room revenue in 2021 was $141.6 billion, according to Statista. The figure is indicative of the massive revenue potential of the hotel industry. The hotel industry can surpass this figure by leveraging technologies that allow for more convenient and efficient services.
Here are four technological trends that the hotel industry should look at in 2023:
Smart Reserved Parking
For the hotel industry, providing a frictionless experience from booking to check-in makes a big difference. Smart Reserved Parking is a technology that can help create that kind of experience by allowing customers to reserve their parking spot in advance of their arrival at a hotel.
The main advantage of smart reserved parking systems is that it can effectively cut down traffic congestion. This will mean less pollution and more space for people to use for other activities like walking or cycling. With the help of this technology, drivers spend less time searching for parking spots and circling the block.
The global smart parking market was estimated to be worth $6.05 billion in 2019 and would reach $11.13 billion by 2027, according to Allied Market Research. This indicates that there is great potential for growth in this industry and that hoteliers should consider incorporating smart reserved parking systems into their business models.
This technology will benefit both guests and hotels. Guests will be able to find more convenient parking spots faster than ever before, which means they’ll spend less time searching for parking spots and more time enjoying their stay at the hotel. And hotels will see an increase in revenue because they won’t have as many cars circling around their property looking for parking spots.
Online Reputation Management Software
The hotel industry is rapidly changing and growing, with new start-ups being created every day. This could mean stiff competition, implying the entity with the most advanced technology is likely to stay ahead of others.
Online reputation management software is one of the key differentiators for the hotel industry. It’s important to manage your reputation across all platforms so that you can stay competitive and continue to grow your business.
Online reputation management software is also important for hotels because they allow them to monitor what is being said about their brand online and respond accordingly. For example, if a hotel has received negative reviews from customers on TripAdvisor or other review sites, then an online reputation management service would be able to identify these reviews and then work with the hotelier to address them appropriately.
The market size for online reputation management services was estimated at
$199.14 million in 2021 and will experience a growth rate of 14.13% from 2021 to 2027 to touch $440.11 million by 2027. This indicates that the hotel industry should consider implementing online reputation management services in order to stay competitive in this age of social media and e-commerce.
This is because when hotels keep their reputation intact, they can attract new customers through advertisements and promotional campaigns.
Tech-Enabled In-Room Experience
Tech-enabled in-room experience can help hotels to improve their customer service. The tech-enabled devices can include hotel tv solutions, keys, lights, and other in-room functionalities. For example, a hotel can use voice control to control these devices.
Hotel TV solutions provide an immersive experience for guests. Guests can enjoy watching their favorite shows or movies on these TVs. These TVs also have access to streaming services such as Netflix and Hulu, which allow guests to watch their favorite shows without having to leave their rooms.
The keyless entry system allows guests to enter their rooms without using any physical keys. This makes it easy for them to gain access to the room without having to wait at the reception desk for long periods of time during check-in or check-out times.
The key benefits of tech-enabled in-room experience include:
- Connectivity – Hotels that offer a connected in-room experience allow guests to connect with each other and share their experiences on social media channels.
- Personalization – Hotel guests can personalize their experience through voice commands or touchscreen technology, which allows them to change the lighting, temperature, and other aspects of their stay without having to leave their room.
Advanced Security and Surveillance Systems
As the hotel industry continues to evolve, so do its needs. One area where technology has already had a significant impact is security and surveillance systems, which are now considered essential for any large hotel business.
MarketsandMarkets predicts that the market for video surveillance will increase from $48.7 billion in 2022 to $76.4 billion by 2027. This growth indicates that hotels are wary of the security aspects and are putting huge amounts into keeping their premises’ security intact in all aspects.
The most significant benefit is that this technology can help hotels reduce costs and increase productivity while also improving customer satisfaction rates. This is because hotels can use this technology to increase safety and security within their facilities, which will make customers feel safer and more comfortable staying at your hotel when they visit your location.
Moreover, the technology can be used to monitor staff members to see how they interact with customers. This helps hotels to reduce employee turnover rates as well as improve employee performance levels since they will know that they are being watched at all times when working within the facility’s walls.
Final Thoughts
As the hotel industry continues to grow and evolve, it’s important that hotels stay on top of new technological trends. By leveraging these trends, you can maintain a competitive edge while keeping your guests satisfied.
