Srikanth
For quite some time now Big Data has been the buzz word. Some of the marketers bought it and some didn’t. However, for those who think Big Data can help, and thanks to their persistent effort to make it work, it finally did work. You need to be very strategic about how you collect the data and how you use that data to direct your potential customers to your products.
Don’t give up, keep trying
If you have already started the big data game, then you should not give up that easily. It takes a while to settle in and get the desired results. Your efforts should be invariable at all times. Not everyone can utilize big data techniques, you also need to see feasibility of usage and how it can really help before you jump in and actually use something as daunting as big data. This kind of thorough research prior to the usage can motivate you to keep trying until you get there.
Don’t invest more than you should on Big Data
Big data needs a physical staff support, online tools and a bunch of other stuff. All these are not for free and you need to pay to get these services. When you are paying some amount, you expect quality and immediate results. However, Big Data can’t give you results within hours, it requires time. The concept of Big Data is collecting data at different intervals of time and analysing that data over a period of time to give you statistics. So, wait until you generate useful results. If you can’t invest on this type of analysis for longer don’t chose it in the first place, because if you stop before you get the results it will only lead to burning your existing profits.
Choose the right tools
Any marketing strategy should involve a sound analysis platform where you can put all your data and process it. If you don’t choose the right one, then you are in grave trouble. Choose the software that best fits your company needs and employee usability. If your employees can’t use it don’t prefer it, even though it is cheap. This will lead to frustration among the employees resulting in poor results.
Check the progress regularly
Though instant results are not possible through Big Data analysis, it is often required to check your progress until you get the what you want. If the progress is not checked time to time, you may even invest your time in wrong choices and you won’t even know it.
These are a few things you can think about when you are planning to use or already using Big Data analysis for marketing. Don’t think this is overused or Big Data is cliché, because it is not and in some cases, it can produce remarkable outcomes.
