The word search instantly brings to mind those powerhouses like Bing and Google. How well the data is churned from billions of coded lines and presents us with a result of what we are looking for. SEO is one constantly changing industry, it keeps us on our toes. The future of search with these intelligent resources could be an exciting factor to unlock. With plenty of thoughts on the AI enhancing the search process, we are seeing an interesting future. Have a read on unveiling the future of search through intelligent data.
Artificial Intelligence
AI has impacted many sectors in a way more than expected. And now it is broadly aiding search engines to achieve better results. Users are slowly drifting from the traditional searches and incorporating various technologies into their routines. Now typing a search for knowing something is shortly taking a back seat. And content that fits a campaign will soon be crafted by automation. Though few things require human judgement. At the end of the day, the right collaboration of human and AI, with the help of creative data can build a phenomenal SEO.
These days, search engines are so much more than a web index. They have surely improved a lot and continue to do so to understand what the user needs? To be precise, they are the answer engines by providing efficient data. AI aids in understanding the search intent by incorporating the associated meaning of every query. How we search has changed greatly. From typing to voice and now voice to digital. It continues to evolve with more innovative techniques. The search engines are preparing themselves to match the upgrading search types.
- Voice Search
Searching through voice has been increased greatly from the previous years.
As per the research of Gartner, the voice search has improved by
30% from the last 5 years. And we can only think of the change it could stir in the next five. Time has become more a powerful resource and people are considering the easiest and quickest responses for anything. The process of typing a query and running through the pages for the answers has been looking at a lot of processes. Instead, asking for something is presenting direct results. So, the future is visibly SERPless.
This means the search marketers should consider the inclusions of keywords through voice search. The long-tail queries, which looks conversational should be implemented by checking their popularity through SCHEMA markup.
- Visual Search
Like the old saying of how a picture can depict some thousand words. Relative infancy can create the same result with the search engines. Many e-commerce sites have made this feature available for their users. A user can take a picture of either the barcode or the physical product and find the similar one on the search. The search engine uses the image as the query and uses advanced algorithms to derive results related to the image content. If there have been such queries possible now in 2021, then see the usage enhancements in the next 5 years.
The search marketers should consider incorporating this into their businesses. The search engine uses the help of artificial intelligence to classify the image text, subject, quality, relativity and authenticity. The content that meets this requirement is better shown in the results, converting that search into product purchase.
- Digital assistant
The real extension of voice and visual searches is the new digital assistants found in many homes today. We don’t have to voice the search, we don’t have to upload an image. Just say, “Alexa! Add lentils to my cart” and you’re done. Amazon’s Alexa or Google Home have been revolutionizing the search engines work style. Even before we ask something or search for something, they have all the knowledge related to the time, weather, location and other relative stuff. Most of the artificial intelligence used in making these devices can use biometrics, search histories, or hear conversations in general. While this may look clever and creepy at the same time. It is how the evolution of technology is taking place.
The SEOs that focus explicitly on the queries that potentially draw the impression on a page should be the first thing you could consider. Avoiding phrases of short-tail can help the algorithms to understand the intent. Because they might not exactly match the intent of a user. It is as much about what the user needs.
- Integration
The future is a combination of the above blooming intelligence and the integration of them across the IoT. Search engines have been so much closer to ubiquitous. And this only grows further and continues so. With personalization already implemented, every ounce of information is churned well by any kind of method to obtain a result for the user.
Finally, we won’t be working that hard to find people on various platforms for our job is mostly done by the intelligence combined with exceptional data. What we need to focus is on ensuring our content and websites are optimized for meeting any kind of search. But remember, we are still scratching the surface of possibilities. There is a lot more in the ocean to grasp those new technologies and slice those big data to run successful campaigns and gain wide market reach. The future is surely bright, just a little less of human intervention.
