PwC’s recent survey shows that over two-thirds of global companies plan to use advanced AI tools, Gen AI, to boost their online security in the coming year. This is a big change in how companies protect themselves online. Soon, high-tech tools that find and fix computer weaknesses before they are attacked will change how we keep our digital world safe. This shift has the potential to completely change the game in cybersecurity.
The survey talked to 3,876 companies around the world, with 136 from India. Notably, 87% of Indian companies stand out, signaling their intent to deploy generative AI tools in the cybersecurity segment within the next 12 months, surpassing their global counterparts.
The survey says that Gen AI is great at finding patterns and spotting problems that regular security systems might miss. Many existing cybersecurity solutions already integrate AI-based prediction systems, enabling the identification of threats and the deployment of preventive measures seamlessly, without human intervention.
A noteworthy trend emerges from the survey, revealing that 90% of Indian companies believe that embracing Gen AI will enable them to diversify by adding new lines of business in the coming year.
However, despite the optimistic outlook, a substantial 73% of respondents express concerns that the use of Gen AI tools could potentially result in “catastrophic cyber attacks.” This apprehension, however, does not appear to dissuade the majority of Indian companies, as approximately 85% express their willingness to deploy Gen AI tools in their business operations, even in the absence of internal and external policy safeguards.
Apart from predicting threats, the survey hints that Gen AI tools and machine learning are about to bring in a new era where they can suggest, check, and create security rules. Soon, computers will automatically set up protections based on what each company needs for security.