Google Play stores new policies to block full-screen ads

By Srikanth
4 Min Read

Google has designed several changes in the policy of the company, which is going to head to the Play Store later this year. These changes are going to impact everything that belongs, from full-screen ads to subscriptions and many more.


While many changes will only impact the workability of the app developers, some of the factors will also affect the working of consumers. One can have a look at all the latest changes made on the Play Console Help page. Here in this article, we will be having a quick go through the entire changes made.

Full-screen ads

On the primary basis, Google is going to implement new boundaries on when apps can display full-screen ads, which will be initiated from September 30th. Unfortunately, the transformation doesn’t remove these types of ads altogether, but the policy says that unexpected full-screen ads will no longer be permitted on the screen.

What that really means is that full-screen ads are no longer allowed to interrupt the user while working on the screen. For instance, when any website loads, the user gets a popup alert while you’re playing a game or scrolling through content the popup arouses. However, full-screen advertisements are permitted in some the scenarios, such as; a game offering its users a reward for watching an ad.

Google has also given access to the full-screen ads at appropriate times, like after the completion of a round or level-up in a game or before starting a video. This simply means that full-screen ads have the option to skip the ad within 15-seconds.

Arguably, these changes in the policy must be applied to those pesky YouTube ads that appear in the middle of a video, but unluckily, these changes are not applicable there.

Health misinformation

Google adjusted Play policies over the applications that feature health misinformation. Android made a note of this misleading information, this has always been a problem for the Play Store, but the pandemic exacerbated it. Google now believes that apps containing misleading health promises that contradict existing medical consensus or cause constant harm to users have no place in the Play Store.

The new rule will come into effect from August 31st, although Google has more or less enforced a version of this.

Subscriptions, Impersonation, and more

There were many more changes that took place in the policy of Google, but they are considered much smaller in comparison. The likely users would be having a very less impact on that. One of the changes is incurred over the subscription policy that requires apps to include an accessible method for canceling or managing subscriptions.

Another change in the policy belonged to curb impersonation apps that are going to start from August 31st. This will target apps that try to impersonate other well-known apps, such as by copying app icons or names.

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