If you are in Europe, you now have more say in how your data gets shared. Google just made a rulebook, following the EU’s Digital Markets Act (DMA), so you can decide how much data-sharing you are okay with. This means you can choose to share data on some Google services and not others. The services include YouTube, Search, ad services, Google Play, Chrome, Google Shopping and Google Maps.
But, while you can say no to some data sharing, Google will still share your info when needed. For example, if you are buying something on Google Shopping with Google Pay, they have to share some info to make the purchase happen. It is a rule to stop fraud or abuse like cheating or using things the wrong way.
The new rules start on March 6th and they are not just about your choices. The law also says Google can’t play favorites. It means Google can’t boost its own services in Search more than other services.
Google accepted its gatekeeper status, but Apple, Meta (formerly Facebook) and ByteDance (who owns TikTok) are fighting against this in court.
This is not the first time Google is dealing with legal troubles. In the United States, the Department of Justice is taking Google to court in a big antitrust trial. They argue that Google has so much user data to keep it stay the top search engine.
Now, here is the trade-off for users. If you unlink services like Search, YouTube and Chrome, your personalized recommendations on YouTube may change. If you unlink Search and Maps, Google Maps won’t suggest places based on your previous activity. It is like a choice between having more privacy or more convenience.