Shopify and Amazon are two of the biggest players in the e-commerce industry. It’s no wonder that their partnership is something that many sellers were always looking forward to. However, is it a good idea to sell on Amazon when you already have a well-established Shopify store? Should you even consider the integration if you are a new seller on Shopify? This integration of Shopify with Amazon is something that all sellers should consider since there are numerous benefits of opting for it. The decision to sell your products on Amazon and Shopify is all yours but let us show you how this decision can benefit you.
Amazon is the world’s largest online marketplace and with the added advantage of Shopify’s integration, you will be able to reach millions of potential Amazon customers. This means when you sell on Amazon you have the ability to increase your sales manifold as long as you follow the guidelines laid out by Amazon. Does that sound like an exaggeration? Well, it’s not. This is because most people who come to Amazon’s site searching for products, almost always end up making a purchase. If they are able to find your product then they most probably are going to buy it which implies an increase in your sales.
There is a fee that you need to pay when you wish to sell on Amazon through Shopify. Although you can freely install the Amazon sales channel, you need to pay for the seller account. Through this account, you will be able to integrate and sell products on Amazon through Shopify. If you think that the investment is not worth it, then think again. Once you establish yourself as a trustworthy seller, then you will be able to increase your customer base. The high possibility of acquiring several new customers through Amazon is worth this fee.
For new merchants who have just set up their store on Shopify, the integration can be just as useful. Amazon is already a trustworthy brand and since it has been in the industry for over two decades, customers rely on Amazon. This means you do not need to work hard for generating traffic because Amazon takes care of this. This makes it easier for you to sell on Amazon as your main concern is going to be keywords through which customers can find your product. Hence it will be a lot more convenient for you to sell your products without any hassles.
On average, it has been found that the conversion rate is 3% for a merchant who is selling from their website and other channels. On Amazon, the average rate is 13% which is already 10% higher than other sales channels. Which means if you sell on Amazon then there is a strong chance of your sales increasing by over 10% automatically. This is great news for both new sellers and established stores as your sales will skyrocket once you are able to make the most of Amazon.
Shopify has made it much easier for you to sell on Amazon because of the automation processes. For example, Shopify syncs your inventory which means you always have up to date information regarding the inventory. You get analytics reports that help you understand how your business is doing and what is working for your business. You get details of your sales on Amazon and you get to decide if you want to keep an inventory or opt for ‘Fulfilled by Amazon’.
About 50% of potential customers search directly on Amazon when they are looking for a product. This means if you sell on Amazon you gain access to a large number of potential customers by default. There are already over 300 million Amazon customers which is huge. People have faith in Amazon and if you are selling on Amazon, people are more likely to trust your brand too. You will not get this level of exposure if you are only selling on your online store.Shopify’s integration with Amazon is a move that will help expedite your business growth. It’s suitable for both new sellers as well as well-established businesses who are already doing well on their own. If you can expand your customer base with minimal effort and investment, then don’t you think it’s worth a shot? The benefit of the integration is the ease with which you can sell on Amazon and simultaneously sell on Shopify. You have complete control of how you manage the inventory and the automation processes will make everything easier for you. Do check out this integration soon for yourself.