in raises Investment of $4 million from IDG Ventures, which is a Bengaluru-based, which works on the real-time mobile app management startup, has raised around an amount of ₹27 crores which is roughly $4 million in a fresh funding round which is led by the famous investor that is Vertex Ventures. Some of the existing investors that participated in the round include IDG Ventures India and Endiya Partners.

The fresh funds will be used to boost the expansion plans in the international markets, including the United States. It will also help accelerate hiring talent in engineering and sales departments. was founded by former executive of Flipkart Varun Ramamurthy, Parminder Singh and Mudit Mathur in the year 2015. The startup uses its product Experience Lake to enable its clients to personalize user product experience by decoupling the interface from the code. The startup is helping its clients to deliver quicker product changes without the hassle of which also involves the tech team for every minor update.

“Historically, companies have struggled to emulate the rapid pace with which the top four tech giants test and personalize product experiences. Hansel’s technology helps its customers drive new product experiences without getting bottlenecked at code,” said Piyush Kharbanda, Executive Director at Vertex Ventures.

Hansel’s product is available on all the Operating System which include the Android and iOS devices, along with web and common backend platforms. It can be seamlessly integrated with any existing Alpha and Beta testing and personalization setup.

The startup has tied up with some of the most prominent companies like Paytm, Ola, MobiKwik, MakeMyTrip, Cleartrip, and Toppr, among many others.

Last year in January, had raised $1.35 million in its seed funding round led by IDG Ventures, along with participation from Endiya Partners.

Alongside, in the year 2016 Feburary, the startup had raised an undisclosed amount of funds in a round which is also led by Endiya Partners, along with Tracxn Labs, angel investors Mekin Maheswari and Rajesh Sawhney, among others.’s investor Vertex Ventures is a venture capital firm that invests in early-stage technology companies in Southeast Asia and India region.

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