Saturday, May 17, 2025

Heph Launches to Revolutionize Insurance SaaS in India

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Heph, India’s largest Insurance SaaS Platform, an affiliate of InsuranceDekho, today announced its launch. This innovative platform offers a comprehensive suite of digital solutions designed to streamline operations for insurance distributors across the country.

Heph’s full-stack technology covers every aspect of insurance operations – from front-end customer interfaces to robust back-end systems, covering a wide range of products including health, life, motor and group insurance. The platform works with 49 insurers and supports multiple distribution channels, including assisted sales, direct-to-consumer models, and embedded insurance. This vast product API integration allows Heph to serve any insurance product, across any distribution channel, making it the most comprehensive platform in the industry.

With its four core modules – D2C, POSP, Lending, Embedded Insurance- Heph caters to a diverse clientele including Banks, NBFCs, Brokers, OEMs, Fintechs, and Digital players. The platform provides access to more than 650+ insurance products with flexibility to co-create products with Insurers, allowing businesses to build, manage, and optimize their insurance offerings efficiently.

Heph tackles the key challenges in insurance distribution with features like seamless digital policy issuance with multilingual support, enhancing reach. Its customer segmentation and lead scoring tools improve targeting and conversion rates, while automated management and renewal tracking minimizes policy lapses. Real-time analytics and dashboards provide actionable insights, aiding informed decisions and post-policy modules streamline claims and endorsements, ensuring smooth after-sales service.

Heph’s standout feature is its rapid 7-day integration timeline, significantly reducing the time-to-market for businesses in an industry where traditional solutions often require months to implement.

Additionally, Heph’s financial tools, including an instant commission system (H2H), digital reconciliation, and automated payment processing, ensure accurate and timely settlements. With robust API integrations, customizable workflows, and bank-grade security, Heph empowers businesses to operate efficiently, scale rapidly, and drive sustained revenue growth.

Adhering to the rigorous requirements of the Insurance Regulatory Development Authority of India (IRDAI), Heph offers businesses the confidence to operate securely and efficiently in a highly regulated environment. This emphasis on security is crucial as digital insurance platforms become more integral to the financial ecosystem.

Ayush Bagmar, Business Head of Heph, said, “Heph represents a paradigm shift in insurance technology. We’re not just providing a service; we’re empowering businesses to reimagine their insurance operations. Our platform combines cutting-edge technology with deep industry expertise, enabling our clients to deliver superior insurance experiences to their customers. We’re committed to driving innovation that makes insurance more accessible, efficient, and customer-centric.”

Ankit Agrawal, Co-founder and CEO of InsuranceDekho said, “At Heph, we’ve built a platform that marries technological innovation with deep insurance expertise. Our mission is to empower businesses across the financial spectrum to offer seamless, efficient insurance solutions. With our robust API integrations, bank-grade security, and customizable modules, we’re not just keeping pace with the digital transformation of insurance – we’re leading it. With this launch, we are set to redefine how insurance products are distributed and managed in India, driving growth for our partners and improving accessibility for consumers.”

Heph is set to make its debut at the Global Fintech Fest 2024, where it will showcase its innovative solutions and demonstrate how it’s driving transformation in the insurance industry.

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