An effective SEO strategy is created around keywords and targeted searches that the marketer or business owner needs to rank well. A major part of the process is creating content that is likely to perform well on the search engine results pages for certain search terms. However, it is also important to identify what that ranking is and use that data to inform your optimization techniques.
Therefore, working with a data-driven SEO approach would involve using data at the planning stage of your SEO campaign and continuous assessment. Without this data, your attempts at ranking well in SERPs are more or less blind. To run a well-informed and effective SEO campaign, a SERP checker provides you with all the data you need.
Consider The Following SERP Data Points
Ranking SERP
Although not the only relevant metric, your ranking on SERPs is perhaps the most important way to measure your SEO success. In the end, SEO is all about getting your content in front of potential users and customers’ eyes. So, your SEO strategy is not successful if your pages do not appear at the top of the results for your targeted searches and keywords.
Keywords Data
Keyword research is another facet of a data-driven SEO campaign. Information about how often users search for certain terms, searchers’ demographics, and what other content ranks on that keyword can help you plan your search term.
Backlinks
Links from other websites to your content are known as backlinks. In search engine ranking, backlinks play a vital role since they show that the content attracts others. In managing a data-driven SEO campaign, monitoring the number of backlinks and their relevance, quality, and diversity is helpful. Backlink data can be tracked using a good SERP Checker.
Bounce Rate
Not all visitors who click on your website are all equal. When people visit your website and leave so quickly, it means that your SEO approach and content isn’t appealing enough. Combining this information with your SERP ranking data will help you decide if the relevant keywords are optimized effectively.
Clickthrough Rate
Ranking well on SERPs does not mean that visitors will click on your website. Tracking how often searchers eventually visit your website will help you perfect your SEO strategy and optimize your user content. A good SERP Checker can provide this information.
Conversion Rate
You are most likely doing SEO to get more leads, sales, or some other conversion type. Tracking your conversion rate is also relevant for a data-driven SEO approach because it lets you know if your SEO efforts yield the right conversion.
These data points will help you make the most of your SEO campaign, many of which can be tracked with a SERP checker. When you are armed with a good SERP Checker’s data, you can generally make better decisions for your content and SEO strategy.
Here’s How a SERP Checker Can Help You Improve Your Search Ranking
A SERP checker helps you to collect data about the ranking of your content on the search engine results pages based on the above data points and more. The secret to developing a good SEO strategy is to consider these available data points, measure them efficiently, and understand the importance of each.
Analyzing a specific webpage and seeing if it ranks on the keywords you have targeted is one way to analyze the SERP ranking. As recommended by Jeff Bullas, using a SERP checker tool is very useful because it helps you quickly locate where the content ranks on the SERPs even though your content is a few pages deep into a search result.
Another important SERP ranking parameter to evaluate is the web page for which a keyword ranks the best. This approach helps you to see what your content is better optimized for at present. Hopefully, the terms are the ones you are targeting. However, it takes time to sync your optimization with your targeted keywords for search.
Capturing this data over time will help you understand its relevance better. Some SERP rankings will be unpredictable, while others will be more stable. The changes over time will also allow you to understand how your SEO efforts benefit you with your target keywords. These data can even disclose whether you are harmed by your efforts or your competitors’ efforts.
You’ll also get a better view of your efforts when you assess your growth and how your decisions impact your performance. With the data provided by a SERP Checker, you can better enhance your optimization approach.
Using a SERP Checker Tool to Select Keywords
The targeted keywords and search terms you hope to rank well on are at the core of every SEO strategy. Identifying these terms is more than just choosing random words that you think will bring customers. A well-planned approach should have targeted data-based searches. Using a SERP checker for your research and analysis, relevant information can be collected.
Keywords are the words and phrases searched for by potential customers and explains your website’s content (the ones for which your content is ranking). While these two types of keywords are preferably the same, the truth is that they sometimes aren’t, especially at the start of your SEO efforts. In reality, one of your strategy’s main priorities should be to properly match your content with what people are currently looking for. Studying what people are looking for is one way to start identifying relevant keywords.
Using their in-house tool, most search engines, including Google, provide access to their data for what people are searching. An example is Google Keyword Planner. But, additional information may be provided by other SERP checker software, such as Zutrix. With such advanced software at your disposal, for example, you will understand keyword ranking across several search engines, not just one particular search engine – as well as access other vital data.
A different approach would be to look at the keywords for which your content is already well ranked. These will also be the search keywords most relevant to your website. Therefore, your campaign’s most interesting and impactful aspect can be strengthened by concentrating your efforts on those keywords. Here, a SERP checker tool will be particularly useful as the tool will show you the terms for which you rank highest.
Ultimately, all strategies for identifying keywords can be included in every well-developed SEO strategy. However, knowing what people are looking for and what you rank for is not enough. Knowing the competitiveness of each word is equally important. Shorter terms are usually more competitive than longer terms, and that’s what people search for – shorter terms.
How to Get the Most Out of Your SEO Efforts
Ranking well on highly competitive terms can be difficult unless you have a very strong SEO effort. As mentioned in a recent Forbes article, the challenge is that big brands with a big budget and high visibility aim to rank using those keywords. Fortunately, longer, less competitive keywords are also more targeted and convert to sales, even if less regularly searched.
When you have your keywords, you can start optimizing your content for them and track your progress with a SERP Checker tool. Bear in mind that it’s not enough to include keywords. Your content should be authentic, interesting, and give value to visitors. Search engines are becoming advanced and realize what people are more interested in than ever before.
