How AI and Automation Are Changing HR and Marketing

By Sunil Sonkar
2 Min Read
How AI and Automation Are Changing HR and Marketing

The talent acquisition landscape is evolving rapidly due to the advancements in artificial intelligence (AI) and automation. This convergence of HR and Marketing is reshaping how organizations identify, attract and retain talent. It is learned that 56 percent of HR leaders are investing in AI to enhance recruitment efficiency.


These investments are justified by McKinsey’s research, showing a significant 41% improvement in candidate quality through AI screening and matching. Furthermore, 72% of candidates now seek personalized recruitment experiences. In an imminent future, where algorithms and chatbots streamline talent acquisition, the paradigm is set to shift beyond buzzwords into reality.

AI is transforming talent acquisition, particularly by streamlining recruitment processes. A Deloitte report reveals that 56 percent of HR leaders are investing in AI to enhance recruitment process efficiency. AI-powered tools, including applicant tracking systems (ATS) and chatbots, empower HR teams to efficiently manage resumes, screen candidates, and schedule interviews.

AI-driven candidate matching is on the rise, as McKinsey highlights a remarkable 41 percent improvement in candidate quality for organizations using AI in screening and matching. AI evaluates resumes, social media profiles, and other data to pinpoint candidates whose skills align with job requirements, reducing mismatches. Furthermore, AI has transformed the candidate experience, with 72 percent of candidates expecting personalized journeys, as noted by IBM.

Chatbots and AI-driven email campaigns maintain real-time engagement with candidates. AI’s data analysis capabilities are now indispensable, with 77% of CEOs acknowledging its role in enhancing data analysis. AI can efficiently process extensive datasets, enabling organizations to identify recruitment trends and optimize talent acquisition strategies.

AI is driving workplace diversity and inclusivity by reducing recruitment biases by 35%, according to Harvard Business Review. It anonymizes resumes to eliminate identifying information. Predictive analytics powered by AI help HR teams retain talent, reducing turnover by 21%, as reported by Gartner. In marketing, automation tools increase conversion rates by 53%, aiding targeted recruitment campaigns, says HubSpot.

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