The term artificial intelligence (AI) was coined all the way back in 1956. Technological advances through the 1980s, 1990s, and into the next millennium meant that AI flourished and is now pretty much part of our day to day lives. From health to banking and from customer services to car sales, AI is everywhere – even in online casinos.
With AI giving machines the ability to think like humans, there are numerous benefits brought to the world of online gambling. There is nothing new in a machine proving itself as a worthy competitor against humans (the chess master Gary Kasparov was defeated by such a machine back in 1997), but AI has developed significantly over recent years and has come to be an integral part of the online casino experience. The way in which online casinos have shown themselves as early adopters of new technologies that improve the overall player experience means that their use of AI shouldn’t come as any surprise.
AI and online slots
How do we choose from the array of available online slots and how do casinos know exactly what we like and what we want to see? Back in land-based casinos, it was an arduous task: collecting information from members and trying to identify trends. The introduction of AI at online casinos has changed all of that and led to a far greater user experience (UX).
AI allows online casinos to monitor and assess your behaviour. That may sound a little creepy, but the benefits make being stalked by a robot worthwhile! Thanks to AI, the online casinos now know your favourite slots. What’s more, is that they can also predict what other slots you may like and make sure that you are shown them. This level of personalisation makes the UX second to none. Rather than trudging around a land-based casino looking at slot after slot after slot, AI makes entering an online casino feel like you’re entering your very own casino, built especially for you.
Play live games at the next level
Being able toplay live games is a vital part of the online casino experience: a chance to replicate the feel of a land-based casino and all that goes with it. AI continually learns and monitors player’s behaviors and ensures that they never miss an opportunity to play: the online casino knows what you want to play, and will make sure that this is presented to you.
It’s not just the ability to play slots and live games that matters though: AI also enhances the overall experience by improving customer service. If you have ever initiated a chat with an online bot for assistance, it usually takes only one response for you to lose all hope of a personal experience. AI is changing this: not only will customer service bots have a better understanding of any potential issues you may encounter at an online casino, but they will also have a better understanding of you. This means that you will be able to get a personalised response tailored to what the casino has learnt about you.
The future of AI
As AI progresses and develops in the world of online casinos, no one can say with 100% certainty exactly where it may lead. What is clear though is that online gambling will continue to become more personalised and offer an even greater UX.