When it comes to app development, some rules are universal no matter what type of app you’re building. However, in some sectors and industries, there are also industry-specific principles that you have to stick to in order to develop a successful app. In this article, we are going to take a closer look at such specific rules in three sectors: Retail and e-commerce, healthcare, and language learning.
A general recipe for a successful app is quite straightforward. Such an app has to be engaging, useful, and made according to the latest trends, including intuitive use and high-quality layout. That’s just the beginning, though. There are many more rules and guidelines you have to keep in mind. Many of them are related specifically to the given sector. Let’s cut right to the chase and examine these guidelines in three chosen areas:
Retail and e-commerce
Nowadays, retail and e-commerce follow one specific trend–omnichannel. This business model aims to provide users with a comprehensive UX, effective customer service, and communication within different channels and platforms. In the omnichannel model, mobile apps are in the very center. They combine offline and online experiences, for example, with the click and collect feature, where you order products online via your app and pick them up in a given brick-and-mortar store.
If you want to make a successful e-commerce app, you have to make sure it’s comprehensive. What does it mean? Such an app should provide users with the possibility to:
Access the whole offer
Discover latest promotions and discounts
Use a loyalty program
Place an order through the app
Communicate with the store
And above all, remember about shortening the purchasing process. Don’t overcomplicate it, especially by asking users to provide unnecessary information.
When it comes to healthcare, we have to emphasize one specific question: Personal data. Your app has to be 100% safe to use. After all, users will use it to analyze their sensitive data, i.a. birth date, gender, physical state, and even diseases. If you’re developing your app in the United States, you must stick to regulations imposed by the U.S. Department of Health & Human Services and outlined in HIPAA (Health Insurance Portability and Accountability Act). If you’re working in the European Union, you should focus on compliance with GDPR (General Data Protection Regulation).
Is your ambition to develop the next Duolingo? If so, make sure your app is fun and quick to use. Duolingo and other language learning apps offer fast achievements. People don’t have much time to learn, so you should assume that users will have several minutes a day tops. Within that time, they should be able to finish at least one full lesson. Also, give them reasons to learn–offer interesting topics, badges for achievements and keep scoreboard. You can also think of additional benefits, like, for instance, new levels or new types of exercises.
Lastly, use only proven and reliable learning resources. First and foremost, your language app has to be correct. Any misdirection will be quickly spotted.
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