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Marketers must analyze demographics to identify the key characteristics, wants, and needs of their target audience. In doing so, they can create tailor-made experiences for their customers. This is important because to sell a product or service, the marketing must address a person’s problems or desires. Using demographic data to target a particular market is known as demographic targeting.
Demographic Targeting and Demographic Maps
Demographic targeting segments a specific market according to family size, religion, gender, age, ethnicity, education, and income. This data can then be used to segment a market further, allowing companies to target customers effectively.
By using demographic targeting, companies can narrow the scope of their marketing efforts. This will ensure that their time and money aren’t spent going after people who are unlikely to become customers. For example, only particular people will need menstruation products. Therefore, if a brand wants to make sure their marketing dollars are well spent, they will use demographic targeting to ensure that their ad only reaches women between 12 and 59.
A marketer might also use a map to define a market segment by location. These are called demographic maps. A demographic map shows population characteristics by region or geographic area. This helps marketers pinpoint their target audience within a certain location. So, for instance, if they’re looking for women aged 12 to 59, they will know how many exist within the area of Siesta Key, Florida. This will help them to determine whether it’s worth spending their marketing budget targeting people in that area.
How to Use Demographic To Target Your Ideal Audience
- Analyze the Location
The first thing you need to do when deciding to target a market is to specify its location. It is possible to target a worldwide market, but it’s best to start small by targeting one location at a time.
Once you’ve chosen a location, you need to find out as much as possible about the population makeup. This means looking at the critical aspects of market segmentation:
- Gender
- Age
- Occupation
- Income level
- Family environment
- Education
- Concentrate on Your Customers’ Needs
Why do people choose one product over another? What influences their decisions? Understanding the psychological factors that convince people to purchase one product over another is a huge part of demographic targeting. Marketers need to consider all the reasons why someone might buy a specific product. Therefore they need to look into their target audience’s priorities, tastes, needs, wants, and problems.
The best way to find these things out is to talk to your target audience. Once you’ve identified the segment of an area’s population that meets your target market’s criteria, get out there and talk to them. For instance, you could send out a survey. This will help you further segment your target audience by the things they care about. For example, if a portion of your target audience of women 12-59 is concerned about the environment, you know to design ads that specify your product’s eco-friendly features. Or if another portion finds they don’t have enough time during the day, you can create ads that explain how your product is a time saver.
Conclusion
Demographic targeting is the first step in creating a target audience. It allows you to learn the demographics of a particular location to decide whether it’s worth marketing in that area. You can then segment your target audience further by finding out more about them.
Target marketing is the best way to ensure that your marketing budget is spent efficiently. This is because it allows you to create messages tailored to the specific needs, desires, and problems of your target market. As a result, you’ll get more leads, sales, and increased customer loyalty.
