The world of AI is shifting at a rapid pace and the newly launched Chinese DeepSeek is emerging as a strong alternative to OpenAI as it is offering AI technology at a fraction of the cost. DeepSeek is enabling smaller firms to compete with tech giants without breaking the bank.
CEO of German startup Novo AI, Hemanth Mandapati, switched from OpenAI’s ChatGPT to DeepSeek in minutes to save significant costs and without compromising quality. The pricing of DeepSeek is five times lower and users see no difference.
Europe has long lagged behind the U.S. in AI investments and American venture capitalists poured nearly $100 billion into AI in 2024. Europe received just $15.8 billion and this has led the startups to struggle in the race. However, affordability of DeepSeek could level the playing field and British firm NetMind.AI calls it a major step in “democratizing AI.”
The pricing of DeepSeek is a major attraction as it charges just $0.014 per million tokens compared to $2.50 of OpenAI. However, regulators are investigating whether it copies OpenAI data or censors politically sensitive topics.
The AI price war is heating up and Microsoft lately made OpenAI’s o1 reasoning model free for all Copilot users. Startups are eager to adopt low-cost alternatives while larger companies remain cautious and are prioritizing security as well as compliance over cost savings.
The rise of DeepSeek sends a clear message and it is that AI is no longer reserved for companies with billion-dollar budgets. Innovation is sure to accelerate as models become more affordable and this is to give the European startups a much-needed boost in the global AI race.