How Ecommerce Automation can improve your Online Store

By Jeevan Babu
8 Min Read
How Ecommerce Automation can improve your Online Store 1

The pandemic has forced people to adopt the new normal of staying at home and change their shopping habits. This accelerated the growth of the eCommerce market. 


As a merchant, all you want is the flooding of new orders on your online store and this requires the right eCommerce strategy. This pandemic has given online retailers an opportunity to buzz around and increase their customer base through automation. By implementing eCommerce automation tools and strategies, such as those discussed in this informative article from Ship Network (, you can streamline your operations, reduce errors, and free up time to focus on growing your business. It is the best time to switch and automate the eCommerce industry. Check out why.

Benefits of eCommerce automation:

There are multiple benefits to switch for an eCommerce automation solution

Enhanced productivity and efficiency

Automated eCommerce solutions free up your time that would be impossible if done manually. The manual process has cumbersome, daunting, and time-consuming tasks making it difficult to manage multiple processes at a time. 

Manual error elimination:

It is natural that manual work will be prone to human errors. If not timely identified and rectified, they can cause serious damage to your business and its reputation. Automation relieves you from this stress.

Optimizing goals:

An eCommerce automation software for your online store helps you to reach your goals like higher lead generation, more conversations, a higher CTR, lower bounce rate, lower customer acquisition costs, and so on.

Highly adaptable to any strategy:

Are you looking to showcase some exciting giveaways and gifts for Halloween? Do you want to show the discounted products on top? Your eCommerce automation software allows you to tweak your product pages resulting in speeding up the implementation, experimentation, and review processes. 

Handling complex business processes:

Now handling complex business processes isn’t difficult. Thanks to eCommerce automation solutions! This not only improves the customer experience but also better business operations. eCommerce automation simplifies:

Fulfillment through Multi-location– Fulfill from the cheapest or nearest location

Dropship – Expand product assortment through direct integration with suppliers

Returns process automation – Seamless and easy returns for customers

Inventory display – Customers can shop by available inventory and helps to avoid overselling

How to automate an eCommerce website?

Automating your Magento websites can save a lot of time. Check out how you can automate an eCommerce website.

Step 1: Analyze and identify all the tasks that are to be automated. The tasks can be sending abandonment cart emails, inventory management, customer service, and so on.

Step 2: Categorize your eCommerce automation checklist according to the difficulty of automating the tasks.

Step 3: Start with the categories that you have categorized in the above step and look for existing solutions that will work for the entire list in that particular category. If you find any task to be daunting or difficult or even simpler than you thought to apply these solutions for automation, simply re-categorize them and move on.

Step 4: You can now develop custom automation solutions. This may require some programming knowledge. You can consult a leading Magento website development company as well for the same.

Step 5: Now you can further expand or create new businesses.

The top 5 eCommerce automation tools to watch out

Once your customers are online to search for a product, your online retail process begins. Your marketing capability decides whether your customer will buy or not. You can automate most of the parts in marketing with eCommerce automation with more efficiency and cost-effectiveness. 

Here are the top 5 eCommerce automation tools:

Contalog: Managing inventory and orders is easy with Contalog. It helps in monitoring stock levels and communicating with your sales channels keeping you aware of the inventory you are displaying.

InfusionSoft: An all-in-one eCommerce marketing automation tool used to access some 200 apps and platforms.

OptinMonster: Improve conversions by generating more subscribers and conversions for your business with this tool by scrolling boxes and exit-intent popups. 

MailChimp: Manage your email campaigns through Mailchimp.

ZenDesk: Integrate different functions including powerful customer service and engagement features for your online store with this popular CRM tool.

The top 5 eCommerce marketing automation platform 

Help your marketing needs with these top 5 eCommerce marketing automation platform.

ConvertedIn: This platform facilitates the automation of the entire ad creation process and helps you to handle the huge data flow and customer marketing campaigns. 

Omnisend: This marketing platform helps you with retaining customers and boost the number of purchases on your online store.

Klaviyo: A growth marketing platform, Klaviyo, helps organizations to create a personalized email marketing at scale with hands-on customer data.

CandyBar: Creating digital loyalty programs seamlessly for your customers with this automation platform.

HubSpot: Connect with your customers and scale your online business with HubSpot CRM easily.

How can automation help in eCommerce businesses?

Product sorting: Automation will help to combat the challenge you face as an online merchant with product sorting. It helps in sorting the products by making them conversion-optimized. Product sorting is done with the help of tags and data like trending score, color, price, product type, etc.

Positioning products: Imagine you want to position your products as per your product campaigns. Automation can do this within minutes! So, if you are looking to position your product in different campaigns, automation is to your rescue. 

Promote discoverability with product sequencing: You can automate product sequencing with data intelligence to showcase product diversity that would interest customers from various segments. This promotes product discoverability. 

Marginal promotion or demotion of products: Categorize your products as high-margin and low-margin. Promote the high-margin products and demote the lower ones that are not having any contribution to the profitability. Automation solves this challenge, and guess what! You don’t need a separate marketing automation software!

Global Sort Options (GSO): Apply in Bulk your eCommerce marketing strategy to a large number of pages and widgets instantly.

In a nutshell

If you want to stand out in the digital clutter and fuel your eCommerce business, then eCommerce automation is your ticket to success. Online-retailers who want to take full advantage of this pandemic and are future-focused have already automated their eCommerce stores. Automation by unleashing the power of human + machine intelligence is the key ingredient to boost your online store. Automation will enhance the online shopping experience by speeding up multiple processes and will help you to keep your promises to your clientele. 

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Jeevan Babu is a technology enthusiast and strong believer in agile product development. He is a Senior Project Manager at Fortunesoft IT Innovations a leading custom Ecommerce web development company.
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