Digital marketing was first introduced by Google in the late 1990s and since then the industry has followed similar practices. However, things are changing now. The rise of Artificial Intelligence (AI) is the catalyst to the major change that is soon to be witnessed. User experiences are set to witness a big transformation and leading Indian advertising startup Experiential Etc. is well prepared to explore the new space.
Experiential Etc. was founded in 2017 by CEO Karan Bharadwaj and COO Prashant Pandey. It uses Experiential Advertising, Augmented Reality (AR), Virtual Reality (VR), AI and other advanced technology to offer innovative solutions to clients. Its primary goal is to enhance customer engagement, drive sales and improve marketing campaigns.
The startup is learned to have a belief that customers remember their experiences better when they can see and feel a product or service. If a couple can see a 3D view of their future home, it helps them make better decisions. To create such a 3D view it uses Holonet, AR Filters, Web Games, Virtual Spaces, Liveglass, Sensor Games and other such technologies.
The startup has worked with more than 120 brands and the significant ones are Xiaomi, OnePlus, Reliance Brands, Shoppers Stop, Nerolac, Diageo, Zee Media and Amazon Prime. It has partnered with Sony Pix, Sony Pictures, Hyundai and more such corporate giants too.
Karan Bharadwaj said their platform is designed to empower businesses of all sizes to help them utilize the power of AI and thereafter grab new opportunities for growth and success.
AI algorithms provide deep insights into customer behavior and preferences. It helps businesses tailor their marketing strategies effectively. It also enables businesses to create highly targeted and personalized marketing campaigns. All these lead to higher conversion rates and better return on investment (ROI).
