How Google Analytics Can Help Improve Your Marketing Strategy

By Srikanth
6 Min Read
How Google Analytics Can Help Improve Your Marketing Strategy 1

Google Analytics is an invaluable tool that could enhance your marketing efforts. This is by helping you better understand your website. It can help you know who your audience is and their actions on your site. Besides these, the tool could assist you in identifying the content that appeals more to your website visitors and several other things about your site. Ultimately, Google Analytics can help you make better marketing decisions to improve your business. 


While it might be possible to set up your own Google Analytics account, Boldist explains that it may be best to have a well-experienced and reliable agency do it for you, especially if you’ve not worked with the tool before. They’ll examine your website’s data better and advise you on areas to improve.

With a well-established Google Analytics account, it’s possible to better your marketing efforts. Here’s how:

  1. Enhancing Your Advertising Efforts

Google Analytics has features that could help you enhance your advertising efforts. For instance, Google Ads reports will show you the ad campaigns resulting in conversion or bouncing. Besides, you’ll also learn the ads performing best and the returns on investment you’re receiving from your campaigns. 

On the other hand, the Audience section can help you find out who’s visiting your site, their age, gender, and location. You could also learn about the devices they’re using to access your website and understand their interests. 

All these pieces of information can be quite beneficial in improving your ad campaigns. One of the ways data can help is by enabling you to create ads suitable to your audience. If you identify that your audience is of a certain age, gender, or from a particular state, you can use this information while developing the next ads.

Google allows you to set up personalized advertisements relevant to a certain group based on their location, gender, or age. Such ads can be beneficial to your marketing efforts. Since there’s already an interested audience, you might see greater returns from your campaigns.

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  1. Knowing The Type Of Marketing Content That’s Most Valuable

Besides enhancing your advertising efforts, data from your Google Analytics account could also help you know what kind of marketing content is more valuable on your site. The Behavior Report column in your account can be helpful here. From this section, you’ll find out what topics your audience is most interested in. It may be from your blogs, quotes, graphs, videos, or images.

Having such data can help you create a better content strategy that can benefit your marketing efforts. For instance, you can evaluate your best-performing posts, whether pictures, videos, or any other content, and find out if you can update them or add more to your site. Also, you can assess the posts doing poorly and evaluate what may be causing them to fail. This way, you’ll know if you can improve them and how you can do that. Alternatively, you could also see if it’s best to do away with such content. 

  1. Identifying Which Marketing Channels To Prioritize

Google Analytics could also help you identify the marketing channels to prioritize. This is by helping you establish which platforms are driving more or less traffic to your website. To find out more about this in your account, go to the Acquisition Tab. Click on All Traffic from the list that appears, and then choose the Channels button. After that, select a time frame and wait for the results of the period you’ve set. 

You’ll see the amount of organic, direct, email, referred, social media, and paid searches your website has received from the outcome you get. From your findings, you’ll identify the channel types you can focus on and think of ways to improve those that aren’t performing well. For instance:

  • You can boost your website’s organic search by implementing better search engine optimization strategies.
  • If emails aren’t effective, incorporate calls to action
  • Consider posting more often if some social media platforms aren’t driving good traffic. Also, publish interesting, captivating, and relevant content to your audience.
  • If referrals aren’t performing well, consult top-performing bloggers and ask them to have your content featured on their platforms.
  • For direct searches, talk to your loved ones and look for more people that’d be interested in your products or services. Send them links and ask them to browse through your site.
  • You can improve paid searches by adjusting your keywords by deleting broad ones and being more specific. Adding prices to your ads might also help.

Consider trying some of the above recommendations to improve traffic to your website. After doing so, review their impact. This way, you’ll know if they’re worth it or not.


Google Analytics can be a helpful tool if you’re looking to improve your marketing strategy. A well-established account will help you better your advertising efforts. Also, it can assist you in knowing the type of marketing content that’s most valuable to your site, as well as in identifying which marketing channels to prioritize.

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