Indian startup ecosystem has witnessed a fascinating evolution in recent years. Celebrities from Bollywood and cricket have intersected with the grit of entrepreneurship. Celebrities earlier used to believe in brand endorsements. However, they are now diving into the world of startups. They are combining their influence and resources to shape a vibrant entrepreneurial landscape. The year 2024 has been no different equipped with Bollywood stars, cricketers and cultural icons participating in India’s thriving tech and lifestyle industries.
Amitabh Bachchan invested in JustDial a couple of years ago. Shah Rukh Khan laid the groundwork through his entertainment ventures. Their successors are taking it further by becoming co-founders and strategic partners. Deepika Padukone has become a prominent name in the space equipped with her personal care brand 82°E. she has expanded the brand and now includes a men’s line.
Cricketers have simultaneously embraced the trend with big names like Hardik Pandya and Harsha Bhogle. Pandya has ventured into sports merchandising with the launching of a personalized brand. He has partnered with FanCode Shop for the purpose and a move away from earlier focus on endorsements. Harsha Bhogle similarly has backed a couple of gaming startups including Hitwicket.
The association of Karan Johar with the Fashion Entrepreneur Fund brings his creative flair to the startup space. Telugu superstar Mahesh Babu has turned his attention to health and wellness.
More and more celebrities are now embracing dual roles of investor and entrepreneur. Their involvement is now reshaping the startup ecosystem. Their ventures are driving innovation as well as becoming an inspiration for many entrepreneurs. The shift is a positive gesture and even an exciting future for the Indian startups ecosystem.
