Recently digital technology is entering into almost all the major sector and getting stronger day by day by providing wide range of content , maybe in entertainment sector or educational sector. Now days OTT is providing mass range of content flawlessly. Hence both AI and ML are slowly collab together .
The use of Machine Learning (ML) technologies has enabled these services to deliver personalized content and improve user experience like never before, which is one of the factors that has contributed to the amazing success of OTT platforms.
How does OTT function ?
OTT is platform which provides video generated content to the audience on free or some subscribers based. here an individual can find all sort of content alike , Educational based ( science , tech , finance ) but also provide entertaining content ( Web shows , Movies , Podcasts ) etc. So people can use on both the ways entertainment as well as for learning and upskilling.
How Machine Learning can Transform OTT :
1.Machine Learning is essential for optimization of content distribution
2. It offers in-the-moment study of viewership trends, user engagement, and content performance.
3. OTT platforms may take the decisions on production , content acquisition, and licensing which material is performing well .
Future of OTT Platform and Machine Learning :
Therefore , In the world where we live in , where data is produced every second and OTT platforms are freely adapting them in one go to change consumers demand. Following if this OTT platforms want to stand out and want to continue growing then they have to use AI system which will push and help to compete with their competitors. OTT platforms need Artificial intelligence (AI )and Machine Learning ( ML ) to compete with expanding number of streaming services and the traditional cable services.
