Just as e-commerce once impacted a variety of industries worldwide, mobile shopping is now having a massive effect on the way products are bought and sold. Mobile devices already account for over a third of all e-commerce purchases, and that market share will likely only increase in the coming years.
If you’re running an online store or selling on an e-commerce platform, you have to cater to the mobile audience in order to succeed. While Android and iphone mobile app development was once only accessible to larger businesses, even smaller companies can now benefit from investing in a mobile application.
Why Are On-demand Applications so Attractive to Users?
The economy of on-demand apps reached nearly $60 billion in 2018 and continues to grow every year for a variety of reasons. An on-demand approach gives mobile users the best possible shopping experience and removes many of the inefficiencies that once turned them off from mobile shopping.
Beyond convenience and quality-of-life features like more reliable connectivity and improved responsiveness, on-demand applications also offer integrated functionality with things like smartphone cameras, contacts, and GPS. All of this adds up to a shopping experience that will keep your customers coming back.
Give Customers What They Want
Nearly half of the top retailers have a mobile application and site, and it’s easy to see why: these options make them more accessible to customers than ever before, giving them additional opportunities to make sales. Companies that lag behind and fail to create an intuitive and convenient mobile interface will miss out on a significant portion of their potential market.
Many businesses go further by personalizing the shopping experience for each user based on their purchasing history and other behavior. Tracking search history and purchases allows companies to make product recommendations that users are more likely to be interested in, thereby increasing conversion.
Advances in technology have also made it possible to approximate the traditional in-person shopping experience through a mobile application. With the use of VR and AR, for example, users can visualize what a product would look like without having to visit a physical store, making it easy for everyone to make an informed decision.
Mobile applications were once inconvenient and difficult to use, but they now represent the preferred method of purchase for many consumers. Creating an on-demand app that caters to your users’ needs and provides a high-quality experience will help you retain existing customers and attract new ones.