Thursday, June 30, 2022
Techiexpert.com
No Result
View All Result
  • Login
  • Register
Exclusive Videos
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
No Result
View All Result
TechiExpert
No Result
View All Result

How OTT platforms like Netflix uses machine learning

Srikanth by Srikanth
November 1, 2021
in Machine Learning
Reading Time: 4 mins read
How OTT platforms like Netflix uses machine learning
23
SHARES
331
VIEWS
Share on FacebookShare on Twitter

Netflix, the OTT supremo, has come a very long way since its inception in 1997 in the capacity of a movie rental enterprise. Today, the company asserts its leading stature with a whopping market share of two hundred million users (globally). Very few among you know that the online video streaming magnate owes much of its success to the practice of the leverage of machine learning even before others could reckon its implication in the global business scenarios.   

Netflix stands tall amid a plethora of OTT platforms and video content providers. According to resources, virtually fifty million global audiences tend to binge-watch sports, games, shows as well as movies through this OTT video streaming services podium. Netflix, along with the other video streaming contenders, chooses to amp up their gaming style with a razor-sharp focus on AI, and MACHINE LEARNING. 

Machine Learning…. What on earth is that?

Technically, Machine Learning stands for an assemblage of data analysis methods. If you tend to look at the broader spectrum, ML happens to be a crucial part of the cosmos of Artificial Intelligence. Owing to the prowess of this new-age technology wave, commercial systems and enterprises can gain useful insights from the available data. With the help of this incredible technological advancement, it is now even easier to detect transactions, identify user patterns, carry out voice recognition functions, perform image processing, debug issues, execute personalized recommendations etc.  

How does Netflix use ML to its advantage?

Netflix has indeed notched the game with artistic brilliance. Be it content creation, curation or UX, ML happens to be at the helm on this platform. Based on the quintessential ML technologies, Netflix is capable of wavering the optimal capacity of end-to-end video streaming solutions.  Machine Learning helps Netflix improvise models, design more advanced prototypes, evaluate algorithms and implement experiments to spruce up the services. 

Netflix seems to be quite meticulous in the way it chooses to implicate machine learning as well as AI data from the product perspectives. The OTT mogul is ready to do anything to ensure a high probability of the users clicking and watching their shows, games as well as movies. The entity chooses to proceed with relentless A/B tests to study and understand the user preferences. Whatever data is gathered, Netflix tends to use it in a very productive fashion. 

The top-notch OTT platform would make sure that it uses the data to streamline the content delivery patterns. It will also focus on the selection of adaptive bitrate, audio encoding as well as video optimization processes. 

Netflix thumbnails/Auto creation

Netflix simply nails it. The video streaming platform decks out enthralling graphics related to popular shows and actors to bolster the probability of clicks.  The graphics happen to be automatically created by the ML process, initiated by Netflix based on viewer choices. With the aplt implementation of ML, Netflix has garnered a huge database or catalog pertaining to the shows or videos you would love to watch on this platform. Netflix chooses to unify the images, based on user preferences. 

The Homepage 

The home page of Netflix bears testimony to how efficiently it has brought ML into the game. The moment you bump into the OTT platform, you can get a good view of the home page. Generally, the page happens to be replete with shows which either you have watched or which pop up there as Netflix recommendations. Netflix makes the recommendation of movies, games and shows using the leverage of machine learning. 

Netflix recommendation system

The recommendation algorithms, practised at Netflix, are quite strong. Based on this system, users can get personalized suggestions from the platform. Netflix collects the data based on your preferences and uses the same, later on, to help you find content which you will be interested in. 

Streaming quality of the OTT platform

Based on user preferences as well as viewership information collected through AI and machine learning, Netflix continues to streamline the streaming video services. Along with the video quality aspects, the platform also uses the data to improve the loading time pertaining to the shows, games and movies. Moreover, it takes leverage of the user data to gauge as well as streamline the architecture of the famed OTT platform. 

Conclusion

Based on whatever indication we could gather on the subject, it’s evident that Netflix is motivated enough to leverage the power of machine learning and AI data so that it can successfully work on offering undisturbed video streaming services to its user base all over the world. It is also determined to use the data and ancillary process in sorting out acute problems which the users have faced previously with Netflix. Moreover, it reduces the filtered data to consolidate the recommendation engines with the collaboration centric as well as content centric approaches. There is no denying that today Netflix enjoys an unbeatable status in content recommendation by the power of machine learning and AI. 

Share9Tweet6Share2Pin2

Related Posts

Machine learning
Machine Learning

Machine learning to create some of the new mathematical conjectures

How Robotics is helping the Dairy Industry?
Machine Learning

How robotics helping dairy

Top deep learning algorithm to know in 2021
Machine Learning

Top deep learning algorithm to know in 2021

How Machine Learning reduces data time processing
Machine Learning

How Machine Learning reduces data time processing

How no-code automation will boost business
Machine Learning

How no-code automation will boost business

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Most Read

  • How to Track Someone’s iPhone by Phone Number?

    How to Track Someone’s iPhone by Phone Number?

    328 shares
    Share 131 Tweet 82
  • Top 5 car automation trends to know

    152 shares
    Share 61 Tweet 38
  • What is windows modules installer ? How to Enable/Disable

    1234 shares
    Share 494 Tweet 309
  • Is Parody Coin investment a Good Investment?

    64 shares
    Share 26 Tweet 16
  • Tips to Reduce Your Website Hosting Costs

    871 shares
    Share 348 Tweet 218
  • How to Track Activities an Instagram account?

    81 shares
    Share 32 Tweet 20

Recent Stories

Does domain extensions impact SEO standards

Does domain extension impact SEO standards
Share4Tweet3Share1Pin1

Ways Data Analysis has changed customer reward programs

Ways Data Analysis has changed customer reward programs
Share4Tweet3Share1Pin1

Here’s why Deep Learning might not be enough for celebrity face recognition

Digital Learning face recognition
Share5Tweet3Share1Pin3

How Enterprise Blockchain can enable Privacy Preservation

How Enterprise Blockchain can enable Privacy Preservation
Share5Tweet3Share1Pin1
  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

© 2022 All Rights Reserved

No Result
View All Result
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media

© 2022 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Cookie Law Notice
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT