Making income can come from running your own business or working for someone else who does. While it may seem daunting and insecure, wealth and prosperity can be gained through self-employment. Anyone can do it if they have the right product or service to sell and know-how.
Are you looking to start a business or take your existing company to the next level? In this digital era, the internet can help through platforms like Shopify. Shopify is a commerce platform with all the tools to make your venture worthwhile. It is wise to follow the profitable path others have laid out.
This is how to make a successful Shopify store.
Find the right products to sell
Money is made through free market goods transactions, and there are options. To create a successful Shopify store, you must offer something people want.
Start by selling something you like. This will make the process easier and keep you invested in the product. Check out your competitors to see if they compete for the items. You want to find an underserved niche that is in demand.
Lastly, determine how profitable it is. The goal is to make money, so find the cheapest places to source your items or manufacturing materials. Set a reasonable margin to make money while considering what your customers will pay.
Pick the right Shopify theme
Shopify has all the tools to build your storefront and get you up and running. However, you must create your look and feel to stand out and match your business. Fortunately, there are many Spotify themes to choose from.
Shoppers are visual, and when they come to your store, you need to draw them in and keep them engaged so they make a purchase. Shopify gives you colour, design, layout, navigation, and more. Browse through themes to see what fits your brand based on your budget. Consider features like:
- Navigation
- Product searches
- Landing pages
- Blog
- Drop down menus
- Shopping cart
- Video players
- Size charts
Check out other Shopify stores in your niche and see what they do. This can be a real help in determining what works and what is not. Your goal is to provide the best customer experience to profit.
Build your store
Now that you have the right products and theme, it’s time to build your storefront. This can take time, and it is ever-evolving, with tweaking and editing to improve it constantly.
Ensure you create stellar product pages and collections that are easy to navigate, with simple but informative product names and descriptions. Images are essential; every page should have an easy “add to cart” button.
Ensure your overall design fits your brand and is consistent throughout the store. You can also use Shopify fulfillment services to help with logistics and deliveries.
Collect customer information
It is a busy marketplace, not only on Shopify but also on other platforms and e-commerce sites. Once you get people to your storefront, you need to market to them down the road. This is done by collecting contact information.
Even when you are still launching your store, you can build an email list by creating a “coming soon” page with information to build hype for your business. An exciting offer or discount is always smart, and then there is an email subscription box for people to sign up for.
Make sure to have areas on different pages for people to sign up for exclusive offers and upcoming promotions and sales. Once you have an email list, send emails to market your brand and offer valuable information. This is so customers don’t feel sold too hard.
Make your storefront mobile-friendly
As we boldly enter the digital frontier, more and more people want convenience when shopping, which means using their smartphones. Web browsing occurs mostly on mobile devices, as everyone has a device in their pocket, so you must ensure your store is mobile-friendly.
Check out your storefront on your phone and see if it is easy to navigate and looks good. You can make any necessary changes, as Shopify is very responsive to mobile devices and understands how people shop and navigate their site.
This is how to make a successful Shopify store. To keep your business going, you need to monitor your success and make strategic changes. Use these tips to keep your store engaging and dynamic so you can lead your niche.
