To some, winter means heading out into the cold, participating in outdoor activities and spending time with the family. To others, it means staying indoors with a warm mug of coffee.
Whatever winter means to you, if you’re a business owner, it might be time for you to start thinking differently about how you market during the chilly season. Here are just a few steps you ought to take so that your marketing materials are tip-top for the winter.
Plan ahead so you don’t get left in the cold
Winter is a busy time in the market, with big seasonal events like Halloween, Christmas, New Year and Valentine’s Day. Be sure to cash in by adjusting your marketing materials accordingly. A great way to plan ahead is to create a marketing calendar so that you’re well-prepared in advance of these big events.
“A marketing schedule is the game plan for your company to succeed’”, argues business.com, adding: “Just like a football team needs a playbook, your company needs a marketing plan.”
However, it’s not just big events that you need to plan for. As the cold weather sets in, so do a whole range of marketing opportunities. What will attract customers through the winter season? The answer, of course, will depend on the sector you are in, but it’s almost certain that new sales opportunities will arise through the winter.
Are you a clothing brand? Now’s the time for you to really push that line of warm coats. Is your company based in the food sector? Plan a range of hearty meals. A travel agency? Focus on those winter escapes. Whatever your business, think about how you can best fit your marketing materials around the season. With a marketing plan prepared and a clear vision, you’re well on your way to business success.
Waterproof your marketing
It probably seems obvious – but, as winter can bring various forms of weather, your marketing materials should be made to withstand them. Consumers won’t appreciate a soggy mess of a flyer landing on their doorstep.
Given the sales potential offered by high-quality, eye-catching and robust promotional booklets, don’t miss out on extra business that effective seasonal marketing can bring. Investing in one of the good-quality booklet makers available from Duplo International could help you land more work while also bringing down costs in the long run.
Link your campaigns
Print marketing is important – but, in today’s technological world, it’s also vital that you don’t overlook the value of advertising online. Develop a strong presence on Facebook, Twitter, Instagram and other popular platforms. Your print marketing can be a great way to support your online ad and social media campaigns.
For example, you might be running a Christmas discount code; make sure it’s visible on your print marketing or include a web address where people can find more details and latest offers. Include web addresses for your company’s social media accounts on promotional material so that you have an audience ready when releasing your winter ad campaign.