There are two things that every business is interested in – to generate more leads and secondly to generate qualified leads. In a world that is becoming increasingly smaller with digital technology businesses no longer enjoy exclusive customer base. You and your rivals are after the same customer base and this makes the market increasingly competitive. To grow (rather survive) you need to reach customers before your rivals do. And this calls for an innovative lead generation strategy – a strategy that can offer you the best of both the worlds in terms of numbers and quality.
Why use polls? The first and the foremost reason is their engagement quotient that polls immediately bring to the table. They engage your audience and allow you to generate leads in a passive way. Compare the static lead generation form on your website to one that is integrated with a poll and you will see that in the first case you are requesting users to share their contact details while in the latter case you are convincing them by showing the value of your brand. This is the reason businesses that use polls for lead generation have experienced up to five times increase in lead generation.
Using Poll Maker for Leading Generation
Creating a poll isn’t a complex and long drawn process like it was in the past when a seasoned developer wound need to build one from scratch. Online poll makers have done away with all the complexities involved in designing and developing a poll. The poll maker would offer you several pre-designed templates to choose from that can be tailored to blend with overall design characteristics of your website. Enter the poll question along with your answers in the poll creation form and simply generate the link to be published in the admin section of your website. Your poll is ready to go live and generate leads.
Why Polls Work for Lead Generation?
- They grab eyeballs – Polls tend to grab eyeballs immediately. A casual user on your website may not care to read through the content you have posted. But as soon as they have their eyes on the polls they would be eager to share their opinion which creates a perfect chance for lead generation.
- They are engaging – Polls are engaging as we have mentioned earlier. What this means is that users would spend more time on your website and get to know about your products and services better. This way you will be able to generate leads easily.
- They keep content fresh – You may lack the time and resources to publish fresh blogs or content on your website. This can discourage people from visiting your website on a regular basis. Polls solve this problem as you can keep publishing fresh polls on your website to keep the content afresh.
To sum up polls are definitely the best tool to generate leads for your business. They engage users quickly and help you in boosting the scale of lead generation as well as their quality.
Eric Jones is a seasoned marketer who has effectively used interactive content such as polls, quizzes, and surveys to promote brands and increase interaction between customers and businesses. He has been pursuing tailored campaigns that are targeted towards improving brand recognition, engagement, and sales. As an active blogger, he continuously writes about the use of new digital marketing techniques.