Indian Institute of Management (IIM) Lucknow lately conducted a study and reveals the way startup founders are changing business processes. The finding adds that the entrepreneurs are not just chasing profits, but they are also blending financial success with a commitment to sustainability. It is of course a refreshing approach in today’s world where businesses are often judged solely on their bottom line.
The research was lately published in the Journal of Cleaner Production. It mainly focused on the founders of sustainability-driven startups and their businesses which are making positive impacts on the environment. Startup Suscom is a good example of sustainability.
The study also revealed that personal values of the founders helped in shaping their upbringing, education as well as life experiences. It is further highlighted that personal values tend to play a important roles in creating responsible businesses apart from being profitable.
The founders are inspiring others to join their journey. Such partners initially didn’t care much about sustainability but now are influenced to adopt greener practices.
The path is equipped with challenges like finding employees who share the same commitment, sourcing eco-friendly materials and managing logistics sustainably. The founders prove that innovation and collaboration can overcome such barriers.
The lesson is clear and it is that businesses don’t have to choose between making money and making a difference. They can achieve both by embracing sustainability as a core strategy. It is time for more entrepreneurs to take a page out of these founders’ books and create a future where success means not just financial growth but also a lasting, positive impact on the world.
