Do you have an email list for your business? You may have a huge following on your social media pages, but these platforms can alter their algorithms overnight and leave you in the cold. 90% of businesses do not have an email list, giving the remaining 10% an enormous advantage. Email marketing automation helps to increase leads, conversions, and retention. This article discusses excellent tips for creating email automation that performs.
1. Choose email automation tools wisely
Sure, you may have the best email client for Mac, but that’s not enough for email marketing automation. You also need other automation tools. However, automation tools are not created equally.
Certainly, there are several exceptional tools out there, but not all of them are the right pick for your business. This is why you need to take time when choosing automation software. Some of the factors to consider include:
- Ease of use
- Integration with other products
- Number of triggers
- Spam compliance rules
2. Build your email list
Don’t be tempted to buy an email list – build your own. If you really want your email marketing strategy to be effective, you need to fill your email list with quality leads. Buying an email list is an exercise in futility since these leads are not interested in your products or services. Build an email list organically by creating a powerful digital and social media marketing strategy as well as a compelling landing page.
3. Segment your email list
Segmentation is key for successful lead management and marketing automation. Customization is important if you want to improve your conversion rate, and by splitting your audience into groups, you ensure you are reaching the right prospect and with the right message. Segmenting your email list enables you to communicate directly to the consumer, which implies that every email matters to them. This helps to keep you out of their spam folder.
4. Create great content
Setting up email marketing automation is great, but you need to create great content. Great content is the lifeblood behind email marketing automation. You need to have a plan on how to create, refine, and share content with your leads. Focus on quality and originality when creating content. Additionally, create long-form content that is gated. Gating your most precious content helps to turn it into a lead generation tool.
5. Whittle down your email list
Although having a long email list may seem ideal, it is not the length of the list that matters. Rather, it is the number of active subscribers. Therefore, you should regularly clean up your email list. You can do this by sending a break-up email to subscribers who have not opened your emails in a while. Remove them from your email list if they don’t reply to your break up email.
Email marketing automation is something small, medium-sized, and big businesses can include in their digital marketing strategy. Setting it up properly can help your business acquire quality leads, which translates to increased revenue.