Srikanth
Introduction To Google Adwords Quality Score
Do you run a business online…? If yes, then you must be aware that you need to spend some money on advertising on various platforms in order to attract your customers. You can spend on Facebook ads, Twitter or LinkedIn ads, etc., But the chances are you are most likely to spend your money on Google Adwords. If you own a business and not spending money on Google Adwords, you are doing something wrong.
Google’s worth well over $500 or $600 billion. Why…? It is because everyone’s clicking on Google Adwords ads. When you do a Google search, what do you see at the top…? It’s an ad. You can get in there by paying Google through their service called Google Adwords.
In the above search results, you can observe the first two sites labelled as Ad which means that they are published through Google Adwords.
What’s Your Quality Score & Why Is it Important?
An excellent score from Google suggests the importance and high quality of the keyword phrases you’re using and your pay per click. You may use it to determine what your price per click would be. Additionally, it may allow you to ascertain what your advertisement rank is at the auction procedure. When you’ve got a lesser quality rating, you may take a few actions to reevaluate your score. There are lots of facets that compose a top quality score. They all are precious to this procedure.
Employing an excellent score is vital since it may provide you essential details regarding your performance. It can let you know precisely what is happening and what isn’t moving well. As soon as you understand what isn’t going well, you’re more equipped to repair it. This score will be able to help you to save money and time. It also will help convert visitors into loyal customers. It will be able to allow you to determine where you stand rather than your competitors.
WHAT ARE THE MOST IMPORTANT FACTORS THAT AFFECT A SCORE?
There are several different and related that influence an excellent score. They’re listed below and explained in greater detail in the next paragraph:
- How essential keywords are to your advertisement group
- Click-Through Rate (CTR)
- The quality of your landing page
- The relevance of text on your advertisement
- User experience
- Your historic performance
These factors collectively influence your score and may also allow you to comprehend what you want to do differently for more clicks and traffic on your site. Think about the score as like a credit rating. You have to take into account your record of AdWords functionality, among several other facets. Possessing the ideal keywords are extremely important to boost your score.
It’s measured by how important the key terms you use will be to your advertising group. An advertising group is a group of keywords that are shared through an advertisement. It is the way folks find your site or product. Another element that affects your score would be Click Through Rate (CTR). This speed is quantified based on how frequently an ad is clicked per the number of impressions.
One other significant component that’s placed into account of your grade score is the characteristic of your landing page and consumer experience. With all, the significance of keywords, CTR, the importance of text into your increases, and your landing page functionality and user expertise are what make your score. There’s very little advice concerning what variables are worth every region of the score.
However, they’re all significant to how you’re scored. Among the essential elements is that the fixed-rate speed (CTR). This variable shows whether your advertisements are related to Google searches. The higher the score, the greater your evaluations, and also the lower your price.
Quality Score
The higher your Google Adwords quality score, the cheaper you are gonna be paying per click. The way Google Adwords works is every time someone clicks on your ads, you pay money. When they don’t click on your ads, you don’t pay money to Google. But, there is a twist in this logic.
Quality Score is an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad. So, if your quality score is less and people are not clicking on your ad, then Google’s gonna charge you more per click. So, in order to pay less money and attract more users, you need to improve your quality score.
So, here are some tips which can help you to increase your quality score on Google Adwords.
1. Target very specific keywords
While targetting the keywords, make sure that you target only the specific keywords. Don’t do a broad match. If you go after very specific keywords by doing an exact match, what’ll happen is your ads will only show up for that particular keyword or phrase.
When you go too broad, you’re gonna end up paying more per click because Google will be showing your ad to a lot of people who are not clicking on your ad which results in the drop of your quality score.
2. Take care of Negative Keywords
The next tactic you need to take care of is Negative Keywords. For example, let us assume that you are selling apple computers. If a user types in the query apple, you want your ad to be displayed to him/her. But what if the user’s query was apple fruit. He is certainly not going to check out your ad as he is searching for the fruit and you are selling computers.
In such scenarios, you may need to add some negative keywords like food and fruits. So, if the user’s query consists of these negative keywords in addition to your preferred keyword, the ads are not displayed. So that your quality score doesn’t drop.
3. Group your Keywords
What I mean by grouping is, a lot of keywords are very similar to each other. Put those in one group. By grouping, you can create relevant ad text towards each group. The moment you put all your keywords in one campaign and you have the same ad text to all of those keywords, what’s gonna happen is your ad text is not gonna be relevant towards each keyword. So, a lot of people won’t be clicking on them and this is gonna cause your Click Through Rate CTR to go down.
As Google Adwords always works to increase its revenue, always make sure that you have a good Click Through Rate for your ads. The higher your CTR is, the cheaper the prices are… and the higher the CTR is the better your quality score gonna be.
4. Optimize your ad text
The next important thing is don’t forget to optimize your ad text continuously. If your ad text gets more click through than your competitors, your cost per click is gonna go down and your quality score is gonna go up.
By testing, you can figure out what’s working and what is not. If you are not sure of this, go take a look of ads of your competitors. Type in a keyword and you can see the ad texts that other people are using at the top. Usually, the people at the top has really appealing ad text and which is getting a ton of clicks.
Conclusion
So, follow these tips and boost your business with Google Adwords
