Here’s some good news for the Indian Smartphone market. After a dismissive performance in the previous two quarters, the market has finally seen a rise in shipments by a good 17 percent in the the April-June quarter.
According to information made available by IDC, a research firm, the Smartphones shipments numbers in the country increased from a decent 23.5 million in the previous quarter to a good 27.5 million in the second quarter. The first quarter of the year had seen the shipments fall by sequentially by 8.2 percent.
According to IDC, this growth in the Indian smartphones shipments market is a result of the aggressive updates and launches strategy adopted by two of the important players, Micromax and Samsung.
In addition to releasing the shipment figures, the firm also predicted that the market will continue this upward trend with the festive season around the corner. This will hold true for both smartphones and feature phones sales.
While the second quarter sales figure are showing good signs, the on-year growth has however been a little slow as the smartphone shipments saw a mere 3.7% rise in the June ended quarter, a figure which is lower than the on-year 5.2% increase witnessed in the January-March quarter of this year.
While Smartphone shipments figures are surely bouncing back from their slow performance in the earlier quarter, one thing is for sure, the Indian market really needs to up its ante in order to continue the upward growth trajectory. The Indian Phone market is also witnessing strong performance of various Chinese brands who are entering and captivating the market scene at a jet-speed rate.
According to IDC, the feature phones growth rate is much better when compared to the growth of Smartphones in the country.
“The rate of migration from feature to smartphone has slowed down and feature phones continue to account for more than half of the total Indian mobile phone market,” said Navkendar Singh, Senior Research Manager, Mobile Devices Research, IDC India and South Asia said in a statement to an economic daily.