Homegrown hair care brand Arata has made headlines by raising $4 million in a Series A funding round led by Unilever Ventures and equipped with participation from L’Oréal’s Bold venture capital fund and Skywalker Family Office. The fresh investment highlights the growing appeal of India’s beauty and personal care market.
The ambition of Arata is exciting as with a valuation now at ₹195 crore (about $22.9 million) it plans to channel the funds into improving research and development in hair and scalp care. It is now well prepared to boost its marketing and simultaneously a stronger team. Arata was founded by Dhruv Madhok and Dhruv Bhasin in 2018 equipped with some promising notes.
Arata stands out for its diverse product range that caters to everything from hair growth to dandruff treatment and styling. Its smart sales strategy is highly being appreciated and is impressive. It has combined its direct-to-consumer website with big marketplaces like Nykaa, Flipkart and Amazon. It has also added instant delivery platforms like Zepto and Swiggy Instamart, Arata ensures that it can meet the modern demand of consumers for convenience and speed.
The funding round is about money and also it reflects a growing confidence in hair care brands like Arata that are carving out a space in India’s competitive beauty industry. Arata has a unique opportunity to set new standards in hair care with support from global giants like Unilever and L’Oréal.
The funding could mean access to better and more innovative products tailored to their needs for Indian consumers. It is exciting to think about how far the startup might go and not just in transforming hair care but also in putting Indian brands on the global map.
