The latest trend of AI news anchors marks a milestone in the entire industry of Indian journalism. This arrival has boosted the discussions about whether India has entered a new era of news broadcasting.
An Indian media group has made introduction of its first full-time artificial intelligence (AI) news anchor. A bot named Sana represents news updates several times a day.
The AI-powered reporter Sana appears on the India Today Group’s Aaj Tak news channel.
At a launch event which Indian Prime Minister Narendra Modi attends. In this event, Kalli Purie said that Sana is bright, gorgeous, ageless, and tireless.
Sana has a human-like appearance and is fed data that she can read using text-to-speech technology.
After the launch of the humanlike chatbot ChatGPT, AI-generated news presenters have gradually made their mark.
Previously, China’s Xinhua news agency created the world’s first AI-powered male news anchor using computer graphics.
A journalism robots increase, there is growing concern about their impact.
Shailaja Bajpai, a media critic, said that AI will definitely influence journalism in general. However, it is too early to say how deep it will become and how much of a difference it will create in the global market.
Bajpai also mentioned that severe modification can be witnessed in the news bulletins. They may be unable to react and conduct debates like individual anchors do today.
Explanatory journalism, on-the-ground reporting, and investigative journalism could be the answer, as AI bots may not be able to replicate human observation and experience.
For human growth in the field, an individual must be prepared to change and adapt to withstand this challenge or perish in the attempt.