Glance originates as a neoteric modernized way of smartphones where each time you glance at your mobile phone, the Android lock-screen service provides you with the high-quality, short-form content that surely grabs your mind. InMobi’s mobile-first platform Glance aims a simple agenda as reported by InMobi Founder and CEO Naveen Tewari, speaking of providing visually enhanced content that informs and entertains customers including an entertainment factoid, a sporting event result, a news snippet, or even a fashion recommendation.
All of these facilities combines one lock-screen at a time. Henceforth, Glance mentions not to be an app. Instead, the service comes pre-installed on mobile phones manufactured by Samsung, Xiaomi, Gionee, and Vivo, that together combine a whopping 65 percent of all neoteric smartphones sold in India, or over 90 million phone unit shipments in 2018 alone.
Comprising only of Indian market presently, Glance has over 26 million daily active users (DAUs), far surpassing the numbers of other popular short video platforms such as Tik Tok (formerly Musicaly) from China’s ByteDance. Further, according to InMobi’s Founder, Naveen Tewari, these customers are even now spending an average of 22 minutes of their time on Glance. Glance has been in the work and functioning, since the idea came about, back in 2015. Further, it was set up in 2017 after numerous iterations on product market fit. Later, in the previous two years, InMobi engaged itself with Glance on four fronts that included product, content, OEM partnerships, and the team.
Glance was suitably unveiled in last month, marking InMobi’s foray into the business-to-consumer (B2C) segment. Marking its stand in the market, Glance performed for the Indian consumer and their needs, hence, it offers various nuances associated with preferences for local languages. Glance also employs algorithms to develop and associates to create a personalized set of glances for every user, relating to the functioning of Twitter, Facebook, and Instagram.
With the use of Glance, customers can consume content in ‘micro moments’ or more accurately, glance at content on their Android lock-screens, without having to unlock their phone, making it easy and a neoteric way for the users to enjoy the modernized functioning.
Still, while content delivery of the lock-screen ecosystem has been around for a while with various publishers adopting this route, it begins to create a key challenge for many and has been in keeping viewer interest captured in, for a very long period of time. Therefore, for many publishers it points to pushing out different types of content in high volumes, even sometimes at the cost of quality. However, this will not be the case for Glance as mentioned by Naveen Tewari, in a report, where InMobi is concentrating on delivering ‘only high-quality content’.
