The LIFT Labs accelerator of Comcast has proven to be a game-changer for startups with the aim to collaborate with big enterprises. About nine out of ten startups are securing commercial deals, pilots or proofs of concept. It is now very clear that the program is doing something right.
Laura Plunkett, head of LIFT Labs, believes that the secret lies in giving startups access to a powerful network of mentors, business leaders and corporate partners. It is not just about funding or resources, but it is even about connecting startups with the right people as well as with the perfect opportunities.
Plunkett said that they are always aiming for long-term strategic partnerships as there are valuable lessons and being part of the startup ecosystem helps them to stay ahead of the curve.
The global experience of Plunkett plays a big role in shaping LIFT Labs. She believes in combining the agility and focus of startups with the resources and reach of big enterprises like Comcast.
Comcast doubled down on artificial intelligence this year with its latest batch of startups which are mainly focusing on AI. It is a smart move considering the way central AI has become to industries everywhere. Plunkett explained that this focus is not random but also aligns with what Comcast needs as well as where the market is heading.
LIFT Labs stand out for its commitment to ensuring startups benefit just as much as Comcast does. Plunkett added that you are going to have a short run at this if you are not returning that value to the founders and you are just doing it to bring excitement into your organization.
LIFT Labs is not just about innovation, but it is also about creating a win-win scenario. Startups get the tools, guidance and connections to scale their ideas while Comcast stays at the forefront of what is next.
