Instagram is continuously walking ahead to fulfil its future plans for a new in-app Media Kit creation option for talent. This in-app Media Kit would guide the creators through the process of building their own pitch to brands, with a vision to secure more influencer marketing deals.
The Media Kit was originally spotted in the phase of testing last month, and Instagram has now moved ahead towards the next stage of development. The stage of development is incorporated with a new welcome screen and an overview of the workability of the process.
As per the screenshot posted by one of the app researchers Alessandro Paluzzi, Instagram has now added a new intro flash screen for its Media Kit, which is named ‘Creator Portfolio’.
According to the notes on Instagram, the benefit of the Creator Portfolio over a Creator Marketplace listing is that it would enable creators to share their profiles directly with potential partners in-app.
The confirmation has been made by Instagram regarding the process of experimentation with the option, though it remains an internal prototype at this stage.
The interesting part is to visualize how Instagram is working to boost its appeal to creative talent. They seek to keep them posting to its app instead of floating off to TikT0k or YouTube.
This effort is a great emphasis. The CEO of Instagram, Adam Mosseri, recently informed his team that the application is falling behind in various key measurables related to the creator push.
Adam Mosseri mentioned in an internal memo that surveys of creators reflected that Instagram lags behind TikTok and YouTube on all the dimensions that are most important to satisfy the needs of creators. Among the needs of the creators, some of the needs are unrelated to the ability to make money, such as fun, reach, fair algorithm and care.
As per Mosseri, the team is behind where they need to be on initiatives to help creators but is “upping the urgency and progress.”
As a part of Instagram’s big target, the team is pumping more AI-recommended posts from profiles that users don’t follow into their feeds. In terms of time spent, Instagram is now quickly losing ground and becoming unpopular with TikTok and YouTube.
The pressure created by the creators is not going in a similar direction; IG is applying some tricks to sleeve up the situation to help improve its creator appeal and get more talent or individuals that share their latest content to the app, as opposed to building their presence on those other video platforms.
As per the recent announcement made by YouTube, over the past three years, YouTube paid out more than $50 billion to creators, artists and media companies via the YouTube Partner Program for monetization. On the contrary, TikTok is leading the market and has largely stolen IGs thunder.
It is estimated that the Copying Stories worked, which is slowing its growth for some time.
If we consider the market demand of the users, then surely people don’t want another lesser version of TikTok. IG contorts itself to try and become more like TikTok.