Instagram to Remove Live Shopping Feature From Next Month

By Udit
3 Min Read
Instagram to Remove Live Shopping Feature From Next Month 1

Instagram is a photo-sharing app that is owned by Meta. Presently, Instagram is bringing a new feature. The feature is all about the popular live Shop tab that is going to be launched on March 16. The feature was already announced in 2020. The creators directly tag products and promote links in their live broadcasts. While the ability to tag links will not be available anymore, other live broadcasting features that are inclusive of scheduling a broadcast, inviting guests to join, and conducting a live Q&A session will continue to exist. Instagram earlier introduced the Shop tab feature in February.


The newly launched feature has the ability to tag products and links during the live broadcast and the feature will be removed from Instagram. The modifications are made as a purpose to focus on products and features that are helpful in facilitating the most value to the users.

The users may not be able to click on the Shop tab, but the company will continue to invest in the shopping experience within the Instagram app for people and business organizations. For the promotion of creations and business, users can continue to post on other Instagram features that are inclusive of feeds, stories, reels, and ads. This simply states that the users will still be able to set up and run their businesses on Instagram. The application will also continue to offer the same live broadcasting features as before. The things that are inclusive of scheduling a live session, inviting users to join live, and conducting a live Q&A session.

The live shopping feature has been included in Instagram in 2020 and is only available in select countries like Canada, the United States, Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Algeria, and many more. The feature is helpful for small businesses that are actively increasing their reach and connecting to users via Instagram.

This photo-sharing app, Instagram brought the changes to its navigation bar in January 2023. Instagram is rolling back of Shop tab from the homepage, replacement of the button to create a new post as well as the Reels button.

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