In an effort to hold off competition from the latest Advanced Micro Devices (AMD), one of the largest chipset maker company Intel is planning to upgrade its current chips by combining them with its new Optane memory technology.

Nowadays we have seen that, the chipmaker has begun to rely on the data centre market to help drive sales as the PC market continues to stagnate.

Intel’s shares took a downturn after its data centre business failed to meet the expectations of Wall Street’s and analysts believe AMD’s planned launch of seven nanometre chips which in next year could allow the firm to take away even more of Intel’s market share.

The company’s current chips have 14 nanometres between transistors which means they are too slower than the chips its rival plans to rollout next year. Apart from that, Intel’s own 10-nanometre chips will not launch till the next year 2019 with server chips which is scheduled for the year 2020.

This gives AMD plenty of time to gain ground over Intel and this will be especially true if the chipmaker runs into any delays.

To compete with this, Intel is also planning to combine its CPUs with its memory chips to help it take on not only AMD but some of the other rivals like Nvidia that has made huge advancements in the field of artificial intelligence and machine learning.

The chipmaker has spent the past decade developing its Optane memory technology from scratch and hopefully that will give its products additional capabilities not found on its rivals’ chips.

While on the other AMD may gain some market share in the short term, Intel is playing the long game and we’ll see how well its plans work out over the course of the next few years.

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