This is an era when mass production often overshadows traditional crafts, but a small startup from Jaipur is proving the other way. It believes that sustainability and heritage can coexist with modern business success. Aurum Crafts was founded by Punit Agarwal and Chandni Gupta. It is such a venture that it seems like a movement to keep age-old crafts alive while simultaneously is addressing growing demand for eco-friendly products.
Story of the founder couple is inspiring as both came from stable business and corporate backgrounds but felt something was missing. They wanted to create something that had real value apart from profit. Their answer came from the rich art and crafts culture of Rajasthan. They particularly thought about the intricate woodwork and hand-painting traditions of Bagru.
Aurum Crafts specializes in handcrafted kitchenware and deals in cheese platters, serving trays and more as these merge traditional techniques with modern aesthetics. The startup sources wood locally and ensures fair pay for artisans.
However, starting the new journey was not easy for them even though both came from business families. They had no experience in product design or working directly with artisans. It took a year of trial and error to set up the business. Their decision to focus on an online and Direct-to-Consumer (D2C) model was smart.
The heartwarming part is that the startup has changed lives. An artisan Achuki Prajapat joined the team after personal hardships and found here financial independence as well as a purpose. Another artisan named Sohan Vaishnav views his work as a way to preserve ancestral techniques. These stories highlight the social impact of businesses that genuinely care about their roots.
Aurum Crafts is a reminder that traditional crafts don’t have to be a thing of the past. It can very well thrive in today’s world with creativity, commitment and a touch of modern business sense. Journey of the couple also shows that sustainability is not just a buzzword, but it is a viable business model when approached thoughtfully.
Punit and Chandni are staying true to their values as they aim to grow their brand further. Aurum Crafts is setting an example of what meaningful and mindful entrepreneurship looks like.
