ICANN has now moved a step closer to delegating the . Amazon top-level domain to Amazon, which is one of the largest e-commerce platforms, after the 7 years of negotiations with the South American governments, which have also been lobbying against the approval saying
At their board meeting on the 15th of May, the board of director at the ICANN “to continue the processing of the .AMAZON applications according to the policies and procedures of the New gTLD Program. This includes the publication of the Public Interest Commitments (PICs), as proposed by the Amazon corporation, for a 30-day public comment period, as per the established procedures of the New gTLD program.”
The path to gain the approval has been a long and so much tortuous one for the e-commerce company and ended up with them making a number of concessions to the Amazon Cooperations Treaty Organizations member states – Brazil, Colombia, Peru, Bolivia, Suriname and Venezuela, in an attempt to come to a solution that could even benefit both the parties.
“The Amazon corporation also notes in its proposal that its TLDs would be ‘highly-restricted .BRANDs’ and that ‘Amazon would only register domain names that align with its global brand strategy so that the .AMAZON TLDs are strongly affiliated with the reputation of the Amazon brand, which should eliminate concerns of ACTO and its member states that third parties will abusively use the TLDs.’”
In their board meeting minutes, it also revealed: “the Board has determined that the Amazon corporation proposal is not inconsistent with GAC advice and that there is no public policy reason for why the .AMAZON applications should not be allowed to proceed in the New gTLD Program.”